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Published on May 27th, 2014 | by Silvio Marcacci


Enlist In The Climate Victory Campaign!

May 27th, 2014 by  

The climate movement faces an uphill fight to defeat fossil fuels and decarbonize our economy. Our opponents are entrenched, well-funded, and out to stop us at all costs – but we’re winning victories every day, and we’re going to win the war.

That’s why today a group of advocates has launched the Climate Victory campaign (, the Creative Action Network, Green Patriot Posters, and my company) – to rally our side around the ways we win and motivate people around the world to share what winning the climate fight means to them.

Climate Victory logo

Climate Victory is a crowd-sourced campaign using World War II-style propaganda posters to illustrate the battles we’re winning in the fight to decarbonize and defeat climate change as we gain ground in the fight to save our way of life. We’ve launched the campaign with four posters: wind powerrooftop solarKeystone XL, and fossil fuel divestment:

Rooftop Solar Shifts Power

Solar energy has grown an amazing 418% in America since 2010 alone, and rooftop solar systems are leading the charge. With every new solar array installed, our homes are empowered to generate their own electricity and our communities move closer to an energy-independent and climate-resilient future.


Wind Power Fills Our Sails

Wind power has become one of America’s biggest sources of renewable energy and can now power more than 15 million U.S. homes. Our limitless supply of wind is blowing away carbon emissions from fossil fuels, creating new green jobs every day, and gusting toward a clean energy future.


Say No To Keystone XL

The Keystone XL pipeline would unlock Canada’s tar sands oil deposits – one of the dirtiest energy sources in the world, and “game over” for the climate fight. Join the hundreds of thousands of Americans and Canadians standing up to tell President Obama that saying #NoKXL equals defusing the world’s biggest carbon bomb.


Divest From Fossil Fuels

Fossil fuel divestment helps protect investors from trillions in financial risk from the “carbon bubble” and directs new funding to clean energy generation. With every college, university, religious organization, and government that moves investment away from fossil fuels, the divestment movement gains another victory for financial and climate security.

Climate Victory Divestment

Enlist In The Climate Victory Campaign!

So now you know what Climate Victory looks like to us, but we want to spread the message far and wide to inspire as many new submissions and as many new climate victories as possible:
  • Artists can submit designs on any clean energy or climate policy topic
  • The most inspiring posters will be promoted by
  • Poster images can be downloaded by anyone for free at
  • High-res versions of all four designs can be downloaded at
  • Poster prints can be ordered for the cost of production/shipping
  • Artists will receive a portion of any proceeds from sales of their posters

So tell the world – what does Climate Victory look like to you?

Complete our 2017 CleanTechnica Reader Survey — have your opinions, preferences, and deepest wishes heard.

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About the Author

Silvio is Principal at Marcacci Communications, a full-service clean energy and climate policy public relations company based in Oakland, CA.

  • JamesWimberley

    We also need good material for the electrification of transport. Present the internal combustion engine as comically obsolete.

    • Benjamin Nead

      Excellent point, James. Yes, let’s see one of the talented artists who have drawn the above illustrations make one extolling the virtues of the electric car.

    • Agreed.

  • Rick Woodruff

    pfft…more propaganda tools….brainwash..brainwash..our defensless kids have not got a chance

  • David Chamness

    While I like the idea, and I’m certainly in favor of clean energy, I wonder if propaganda is truly the right way to go, here.

    • Peter Gray

      You can call it propaganda or advertising or getting a lot more people to think about something they’ve given little attention. What’s the alternative for countering propaganda from the other side (e.g. sleazy billboards linking AGW to Ted Kaczynski)?

  • Benjamin Nead

    Splendid! I’ve downloaded them all and will surely find an appropriate place to display them. I especially like the Rooftop Solar Shifts Power one. These posters remind of 1930s Work Projects Administration (WPA) posters with a modern day twist . . .

    • Yes, I love the feeling of action in that one. Same with the wind one, but the solar one is really great with the lady as the center of action. Great work, imo.

      • Zach, I started a petition through Care2 to send to President Obama in September Demanding a WWII style Transition to 100% Renewable Energy. If you agree, please help me get some signatures. I have submitted three posters to Climate Victory that dovetail with the petition.


        PETITION: Demand Liberty From Fossil Fuels Through 100% Renewable Energy WWII Style Effort


        This action is important because the health and very survival of future generations depends on it. We must strive tirelessly to provide a Viable Biosphere for our children. They deserve as beautiful a planet as the one we have lived in.

        It’s time to reverse all this environmental trashing and get real about the fact that sustainability is not optional for a caring, intelligent human population. We are the caretakers of the biosphere because we are self aware beings. It’s high time we began living up to our responsibility to be good stewards of nature.

        “Treat the earth well: it was not given to you by your parents, it was loaned to you by your children. We do not inherit the Earth from our Ancestors; we borrow it from our Children.” Ancient American Indian Proverb


        Federal agencies have a target of making their buildings carbon neutral by 2030. We can do better, much better than that. We need a WWII sized effort for the health of our country and that of future generations.

        The Federal Reserve provides low interest loans for cars and houses. They can also, for the good of the economy and the future of our country, provide the same low interest loans for a nationwide massive effort to transition to 100% Renewable Energy. We did this before with the Liberty Ship building effort of WWII to help us win the war. We can win the Climate Victory with a “Liberty From Fossil Fuels Through Renewable Energy” massive manufacturing of Renewable energy machines. I have all the details and have prepared a poster campaign to get all Americans on board with the effort like we did during WWII.

        Mr. President, as you know, during WWII and up to this day, a banner was (and is) flown by Blue Star Mothers (son in the service) signifying their sacrifice and patriotic commitment to the national effort in the war front and the home front. Posters were widely distributed that asked people to save fuel with a mature lady (with the Blue Star Banner in the background) asking, “Don’t you want our boys to have a chance to come home?”.

        We can do the same thing now and get everyone on board to win the Climate Victory. The banner for all patriotic Americans to fly is the Green Leaf Star American in the Service of Future Generations” banner/flag.

        My first poster in the series has a lady (with the Green Leaf Star Banner in the background) asking, “Won’t you give our children a chance for a healthy future?”.

        The effort would provide an explosion of jobs and a real chance at an economy that bioremediates the environment, rather than trashing it. Everyone, rich and poor would benefit. It’s a win, win, Mr. President, despite the fierce opposition you will encounter from the polluting nuclear and fossil fuels vested interests. We can no longer afford profit over planet business as usual.

        We all need to work together in the Service of Future Generations to regain a viable biosphere. Ubi jus ibi remedium.

        Let’s get it done!


        Anthony G. Gelbert

        Green Leaf Star American in the Service of Future Generations

        Demand Liberty From Fossil Fuels Through 100% Renewable Energy WWII Style Effort

  • Jon Jermey

    Is the visual reference to Soviet-era posters deliberate? Because there are still quite a few citizens of the former Comintern who can testify about the differences between what was shown on the posters and the reality inflicted upon them by their masters.

    • JamesWimberley

      The “Socialist Realist” style was in fact common in the 1930s and 40s across all ideologies. Nazis, Communists, and democrats shared motifs.

      • Peter Gray

        Yes, that’s what I thought as well. It may be a throwback style, but it’s hardly specific to the Soviet regime. If a few people are offended by an association they make – oh, well.

  • Doug Cutler

    My own particular poster fantasy involves ‘The Green Dragon”. Picture this: fierce yet friendly face; not fire, but electricity shooting out of its mouth and eyeballs; scales made of spade-shaped solar panels; still smoking fossil fuel smokestacks dangling from its horns and a half-crushed Hummers gripped in its carbon fiber claws. The dragon defends a distant castle surrounded by a landscape of massive wind turbines and verdant fields. Riding the dragon’s back is a geeky, white-coated engineer wizard.

    I’d do it myself if I actually had the time or any skill. Artists feel free to steal.

  • Kent Beuchert

    You can all rest and go home, victorious. Global warming ended approximately 17 years and 5 months ago. Good work. CO2 now 400+ PPM. Was 3000 PPM during the last Ice Age, but hey, keep up the good work. Get that CO2 below 270 PPM pre industrial levels and the world can no longer feed everyone. We got too many humans on the planet anyway,right?

  • GeorgeMokray

    Here’s a video I did using WWII posters that are still relevant today:

  • Kyle Field

    I like them. Fun and inspiring with a nice positive message wrapped in nostalgia.

  • JamesWimberley

    Great idea. It’s vital to be positive, as Joe Romm says.
    Rosie the panel-fitter is quite good, though not up to the iconic original (link). The wind and divestment posters are OK, sans plus. The Keystone poster is muddled, too much information and hard to decipher.

    Lines from Chesterton:

    And a voice valedictory . . . Who is for Victory?

    Who is for Liberty? Who goes home?

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