Yingli Solar is sponsoring 10 Southeast Asian youths for the FC Bayern Munich Youth Cup. The team will consist of youths from Thailand and Myanmar. Currently, the team will practice until May 17th, then fly to Munich. Teams involved include: Germany, USA, Japan, China, India, Italy, and Austria. Finals begin May 22nd at the Allianz Arena.
Yingli Solar has strong links with soccer, which it has long used to help build its global brand. It’s got key sponsorship agreements with FC Bayern Munich and this year’s FIFA World Cup in Brazil. It was also the first Chinese and renewable energy company to sponsor a FIFA World Cup Event, in 2010 in South Africa. Yingli Solar also teamed up with the US Soccer Federation to promote solar energy in disadvantaged neighborhoods in 2012.
“Solar and football is a perfect match for Yingli Solar. As the world’s largest PV module manufacturer, we have the responsibility to convert solar energy into affordable green energy for everyone,” said Yingli Energy Vice President of Global Marketing Judy Tzeng.
“The opportunity to promote the importance of solar energy on a global platform through our sponsorship of global soccer events is in line with our mission to help everyone to learn more about how using solar energy can be integral to achieve global sustainability,” she said.
Future sporting events could be affected as climate change increases the risks of extreme weather events. Sports can play a unifying role in societal issues. Yingli Solar is using “The Beautiful Game” in getting people moving forward on solar energy as a tool in battling climate change. That is ultimately a perfect goal.
Source: Yingli Solar
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