Published on May 9th, 2014 | by Christopher DeMorro


Tesla Abandons Model E Trademark

May 9th, 2014 by  

Editors’ Note: if I’m not mistaken, Tesla does have “Model Y” trademarked. And I doubt Ford will put up a fight about that one.

Originally published on Gas2.


The car the world has come to known and love as the Tesla Model E is no more, as the electric automaker has abandoned its trademark claim. What this next-generation Tesla will be called is now anybody’s guess; all we do know is it won’t be called the Model E.

Could this be a move towards a new naming structure? As stunning and evocative as the car is, the name “Model S” is neither inspiring nor easy to seamlessly slip into a conversation. The Tesla Roadster? As a whole, that actually works, though it could be replaced by the Model R nomenclature. The Model X? Again, kinda meh. But, if you put the Model S, Model E, and Model X together, what do you get?

Just take a minute with that one.

Alas, you’ll never see the Model S, Model E, and Model X deliberately placed on a Tesla showroom floor. Tesla abandoned the trademark last month, and while it may have just settled on a different name, reports emerged that Ford was also pursuing the Model E trademark… and may have a better claim to it. So where’s that leave Tesla?

Back at the drawing board, I suppose. There are at least 22 other letters to choose from, removing Model T from the drawing for obvious reasons. Model C? Model G? Will it look anything like this rendering?

Oohhh. How about…Model Y? You know, appeal to Gen Y, AKA Millennials, perhaps subconsciously? And the marketing possibilities are endless. There’s probably a drawback in there somewhere too, but I can’t think of it. Which path will Tesla choose for the not-Model E?

Source: Autoblog Green | Image: RM Design

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About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.

  • Ryan

    If Tesla did bring out a Model E, their line up would be Model S, E, X. Hahahaha. Maybe they thought it’d bring them a bit of unwanted attention?

  • keha

    Yeah ‘SEXY’ would have been nice acronym a line of cars. Oh well.

    No doubt that idea came from Elon himself.

  • Brad

    I’ll bet they call it the “3”

  • patb2009

    nothing prevents Tesla from Buying the trademark from Ford. Offer too much money, and Ford will sell.Otherwise, Tesla can just do the Model SIGMA, it looks like an E.

    • haha, i like the latter idea. 😀

      • CaptD

        Or even a Tesla ∞ ;^)

  • Shiggity

    It won’t matter what it’s called if they hit the 35k + 250+ mile metrics.

    • Benjamin Nead

      That’s it! . . . Introducing the new Tesla 35-250i


      (the small case ‘i’ doesn’t really stand for anything, of course, but it’s now
      an ubiquitous inclusion in product names, ever since the the upper case “Z” began losing it’s glitzy appeal from overuse some 10 or 15 years ago.)

      • CaptD

        I d like to suggest that Tesla consider using a lower case E, as in electric then add the Range and then the Model, which I think is a far better metric than a mpg fuel economy “conversion”.

        Example: A Tesla e250 Hatchback would describe a Tesla (electric) vehicle with a 250 mile range that has a hatchback.

  • Benjamin Nead

    In some ways, the Model T name can be viewed as an asset. A century ago, it represented the first mass produced automobile that moved itself beyond one offered exclusively for the economically well-healed and towards a more affordable one available to the masses. In other contexts, the Model T moniker also represents technological stagnation (things like the hand-cranking of engines, even after other lower-priced cars were offering electric starter motors as standard equipment) and lack of consumer choice (the early Ford famously offered in any color, as long as it’s black.)

    A few years ago, the upcoming lower-priced Tesla was being referred to as the Blue Sky. My thoughts there turn toward tasty sugar cane sodas and Irving Berlin songs of the Tin Pan Alley days. But, hey, it might be a fresh departure than simply continuing on with letters of the alphabet.

  • SusanWCampbell

    The Model X? Again, kinda meh. But, if you put the Model S, Model E, and Model X together, what do you get?

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