Published on April 6th, 2014 | by Zachary Shahan


Tesla Snatches Up Renault-Nissan’s Communications Director, Simon Sproule

April 6th, 2014 by  

Simon SprouleEditor: this is pretty huge news from Tesla, yet it seems to have flown under the radar much more than I would have expected. Well, I guess a $5 billion gigafactory has a way of dwarfing and even hiding other news. Plus, it seems Tesla hasn’t made an announcement regarding its big new hire. But it has confirmed the addition of Simon Sproule. We’ve got more details below, reposted from Planetsave:

Ghosn’s loss a gain for Musk (via Planetsave)

Tesla Motors Inc. is hiring Simon Sproule, a veteran of Carlos Ghosn’s Renault SA-Nissan Motor Co. Alliance—the world’s biggest seller of battery-powered cars—to manage marketing and public relations. Some have referred to Tesla’s action as…

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is tryin' to help society help itself (and other species) with the power of the typed word. He spends most of his time here on CleanTechnica as its director and chief editor, but he's also the president of Important Media and the director/founder of EV Obsession, Solar Love, and Bikocity. Zach is recognized globally as a solar energy, electric car, and energy storage expert. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in.

  • Ross

    Lucky Simon Sproule more than lucky Tesla.

  • JamesWimberley

    This move is not a zero-sum game. Renault is a big corporation with in-house resources and training, so there will be competent and experienced candidates ready to replace Sproule. Tesla is still outgrowing its startup culture. The challenge for such companies is to mature and expand without losing creativity. Google and Apple seem to have managed it. Microsoft less so.

    • Byron Meinerth

      Agreed. Hiring someone from Nissan also says something positive about Nissan and the fact that it has been more forward-looking than many other automakers.

      • Good point. Imho, Renault-Nissan doesn’t get nearly enough props for its leadership.

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