Published on April 3rd, 2014 | by Zachary Shahan


In March Electrified Vehicle Sales, Nissan LEAF Flies Above The Crowd

April 3rd, 2014 by  

The Nissan LEAF continues its rise up the EV sales peak. It had over 1,000 more sales than the runner-up in March 2014, the Chevy Volt (which somehow ended up with exactly the same number of sales in March 2014 as March 2013). Of course, Tesla sales (aka deliveries) are not exact, but I’ve come up with the best sales estimate that I think I could. Check out all the details in this EV Obsession repost (and note that you can change between four charts in the interactive chart at the top):

Nissan LEAF Crushes Competition In March Electrified Vehicle Sales (via EV Obsession)

The Nissan LEAF almost set a new monthly sales record in March, ending just 22 sales short of its December sales total at 2,507. Nonetheless, it was enough to crush the competition. The Chevy Volt ended the month with 1,478 sales, which happens to be…

Check out our new 93-page EV report, based on over 2,000 surveys collected from EV drivers in 49 of 50 US states, 26 European countries, and 9 Canadian provinces.

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About the Author

is tryin' to help society help itself (and other species) with the power of the typed word. He spends most of his time here on CleanTechnica as its director and chief editor, but he's also the president of Important Media and the director/founder of EV Obsession, Solar Love, and Bikocity. Zach is recognized globally as a solar energy, electric car, and energy storage expert. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in.

  • Nice graphics, thanks for putting them together, adds a good perspective on the sales numbers.

  • josetony

    What seems to be the problem with the Mitsubishi i ? 28 cars sold on 2014 so far. I think it has something to do with the exterior look of the car. I saw a nice concept model of the car at an auto show last year. Maybe with a drastic change in the actual model we might be able to see an increase in sales.
    The same thing with the Ford focus EV. Same exterior look for the EV and the gasoline model. The EV model cost about twice the price of the regular combustion engine type. It doesn’t make sense to pay for the EV model if I can have two regular models for the same price.

    • The problem is they quit making them. The new Year Model is due out soon, numbers will pickup, but not by any huge amount IMHO. It’s not well suited to the US car market.

      • Tom Zukow

        The problem is simple-Leaf was build from ground up as electric car, others are just conversions of existing gasoline models. I test drive Focus, I Miev, C-max energi all of them has common feature or lack of it-trunk space.I bought 13′ Leaf and love it.Leaf has battery pack build in the floor like Tesla has. Plenty of cabin room and nice size trunk.

        • vike

          That’s true for the Focus-E and C-Max, but not the i-MiEV. While Mitsubishi’s i was originally sold in ICE form in Japan, the i-MiEV is actually a better packaged EV than the “group up” LEAF (you do know it’s a Versa, right?), with batteries located under the floor and seats, not intruding into the trunk. Its rear motor RWD design works especially well for a small EV, where inconvenient access to the engine compartment is a non-issue (e.g., no oil to check or change).

      • offib

        We will see how the i-MiEV will behave when it arrives in June, just after a month or two or settling in and estimating the demand properly. Considering how well the price drop suited the LEAF, I suspect that Mitsubishi would see itself selling 500 units per month for the i-MiEV.

        Remember why how Mitsubishi sold over 200 and 300 units in January and February of 2013? Cheap leases. I’m confident that Mitsubishi would reintroduce the $99/month leases it had last year. With that and its bases price of $15,000 (after credit), that opens a much wider door to the majority of the EV community. That could spark a lot of demand in Washington and Oregon with their large CHAdeMO network, as well as Normal, Illinois and Atlanta, Georgia (the i-MiEV might be a strong and tough competitor for the LEAF).

        So I presume a moderate 500 to 600 per month or 6 to 7000 per year, which would be a pleasant surprise for Mitsubishi as that’s 10% of what they sold in all of 2013.

        But who really knows until the summer when dealer inventory gets properly stocked. The i-MiEV’s new price may not recreate the same reaction as the LEAF’s and end up being a second, devastating flop, or it would become a seriously hot commodity.

    • Benjamin Nead

      I’ve been lucky enough to have borrowed (for two week periods each) the Leaf, Volt and i-MiEV. I anticipated that the i-MiEV would have been the least impressive of the lot, but I ended up liking it the most. It has the least amount of extraneous cockpit gadgetry (glitzy video displays, redundant controls, etc.) and – given the size of all three vehicles – the best cargo space layout. Even though it was the smallest of the bunch, it could haul the most stuff. This is because of the exaggerated height which – in addition of the tiny tires – also makes for a rather unusual look. I do think the sheet metal (most of it is actually molded plastic) up front is rather ugly and the slightly larger North American version more so than the original Euro/Asian one. But you soon get used to unconventional appearance of the i-MiEV when you factor in its functional practicality.

      The only thing that really handicapped the i-MiEV was the price. Until recently, it was about the same as the larger Leaf. But, thanks to the recently announced $6K price cut for the soon-to-be-launched 2014 model, it’s now the least expensive of the bunch. A genuine poor boy like me will be looking for low mileage 2012 examples (there are no 2013s in North America) coming off leases as the newer ones are being sold.

      • Tom Zukow

        Any car with only 4 seats like Volt or I Miev is already limited to only specific buyers.

    • vike

      As noted by others, the problem is that all 28 of those cars were leftover 2012s, as the car was not offered in the U.S. for the 2013 MY. When it returns this spring, it will be the lowest priced EV on the market at less than $23k (before applying tax credits, which would take it close to $15k, i.e. Accent/Yaris money). That could well win it a decent niche – shorter range affordable EVs work best as 2nd/3rd cars, so price matters a lot.

      It may be fugly (so was the VW Beetle in its day if you think about it), but it’s comfortable enough inside, fun to drive, with a usable trunk that expands into a massive flat-floor cargo hatch when the rear seats are folded; it’s probably the most space-efficient vehicle on the U.S. market. It’s my daily commuter and weekend runabout, and I don’t think I’d trade it for a LEAF, much less pay an extra $10k for the privilege. The LEAF’s a much “nicer” car, just not better for my purposes.

      Concept cars notwithstanding, no change is in the works. The 2014 is identical to the 2012, albeit better equipped (upgraded trim, heated driver & passenger seats, standard CHAdeMO DCQC) at a much lower price. This is going to be Mitsu’s BEV play until development of a joint Nissan/Mitsu minicar is completed in the next couple of years, which will include an EV version. Meanwhile, I do hope they eventually get Outlander PHEVs to the U.S. – those really do seem like “do everything” vehicles.

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