Clean Power

Published on March 27th, 2014 | by James Ayre


Ecotricity Extending Energy Price Freeze Until October — Longest Period Of Price Stability In Entire Energy Industry

March 27th, 2014 by  

Image Credit: EcotricityThe UK’s reigning green energy company, Ecotricity, recently announced that it will be extending its energy price freeze for all customers yet again (following one announced in October).

This new price freeze goes until October 1st, making for a total of 21 months with no changes in pricing — impressively, that’s the longest such period of price stability in the whole of the energy industry.

According to the company, the reasons for the freeze are down to “greater energy independence after a good year for wind in 2013, and improved economies of scale after passing 100,000 customers.”

So, in other words, just a steadily growing business that wants to pass along its savings to its customers. 🙂

The press release from the company provides more details:

Ecotricity generates around 40% of the green electricity it supplies from its own wind and solar parks, and after a record year for wind power in 2013 the company is keen to share the benefits of that record generation with its customers.

The company has grown customer numbers by 50% in just 6 months and only this week passed the 100,000 mark, the first green energy company to reach that milestone –– the significant increase has given the company greater ability to absorb cost increases and maintain stable prices.

Ecotricity’s founder, Dale Vince, explains: “This price freeze is about sharing our success with our customers. We had a great year for wind energy in 2013, and a big increase in people switching to us from the Big Six – and because of our unique not-for-dividend model, we can ensure it’s our customers who benefit, not shareholders.”

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About the Author

's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy. You can follow his work on Google+.

  • JamesWimberley

    Ecotricity has an unusual structure. It isn’t a co-op or a charity, but a private company with one owner: the founder, Dale Vince. He’ s in the business because he likes it, not to make a pile, though if he changes his mind he could retire very rich. Growing organically by reinvesting profits presumably gives the company a very low effective cost of capital, and being private cuts the bureaucracy (cf. IKEA, Mulliez group). It’s hard to see what can stop him.

    • Bob_Wallace

      I don’t know much about the UK electricity market structure. Is it a non-regulated market in which individuals can select their electricity provider (such as Ecotricity)?

    • is he really the sole owner?! Wow. hadn’t read that. certainly an interesting company to watch.

  • Ronald Brakels

    Wind and solar have dropped wholesale electricity prices by over a third here in South Australia and the same thing is happening in the UK allowing a lid to be kept on consumer prices. Reduced wholesale electricity prices is just one of the many benefits of using less fossil fuels to generate electricity.

    [Insert obligatory dig at the UK’s planned Hinkely C nuclear reactor and its 17 cents a kilowatt-hour minimum wholesale price here.]

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