Published on March 8th, 2014 | by Jake Richardson


Tesla Announces Plans To Install 30 More Services Centers & Stores Around Europe, + More Superchargers

March 8th, 2014 by  

Editor’s Note: Unfortunetly, not many details are out yet regarding where these 30 new service centers and stores will be, but word is that Sweden, Italy, and France will get their first ones. Few details were revealed regarding the Superchargers as well. However, Elon Musk stated: “By the end of this year, we expect you will be able to travel almost anywhere in Europe using only Superchargers.”

Notably, international sales are not a side play, according to Tesla. “By the end of 2014, Tesla expects combined sales in Europe and Asia to be almost twice as high as sales in North America,” a Tesla statement added. The statement also brought attention to some European awards the Model S has won. “In 2013, Model S was named Car of the Year in Sweden and Norway, Most Stylish Car in Switzerland, and it won the Car of the Year Prize of Honor in Denmark.”

For more info and commentary on news from Geneva, check out Jake’s Planetsave post:

Tesla to Expand Presence in Europe (via Planetsave)

Everything at Tesla seems to be full steam ahead, and their European front is no exception. Recently at the Geneva Motor Show they announced they will open over 30 new service centers and stores throughout the continent. Elon Musk noted that they want…

Check out our new 93-page EV report, based on over 2,000 surveys collected from EV drivers in 49 of 50 US states, 26 European countries, and 9 Canadian provinces.

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  • Wayne Williamson

    Excellent news…also did not know about the assembly in Netherlands…go go go, still lots of the world left;-)

  • Doug Cutler

    Anyone know if its a free charge up in Europe as in N. America?

    • Bob_Wallace

      Appears so…

      “TUESDAY, JANUARY 21, 2014

      AMSTERDAM, the Netherlands – This week, Tesla officially opens new Supercharger locations connecting the Netherlands, Germany, Switzerland, and Austria. These newly-energized routes will enable Model S customers to enjoy free, convenient, 100 percent electric trips on the German Autobahn and to destinations in the Alps and elsewhere.
      Map at the bottom of the page and here’s another map…

      • Doug Cutler

        Automobile Fuel . . . Trillion dollar wars are fought over it. Empires rise and fall. For ruthless Big Oil, its their life blood, their very essence. Yet for Tesla’s Elon Musk its nothing more than a loss-leader giveaway. And so perhaps a perfect manifestation of Gunter Pauli’s design principal “replace SOMETHING with NOTHING”.

        How long can Tesla keep it up? With the cost of wind and solar continuing to fall maybe for a long while yet. But won’t the model be forced to account for the cost of power once the “affordable” EV market is fully engaged and there are many more recharge visits?

        • Bob_Wallace

          It’s not necessarily a loss leader. If you want free access to the supercharger you pay $2,000 extra. It really doesn’t cost much to put enough solar panels in place to cover the charging.

          Most people are going to drive more than 250 miles few days a year. They’re going to charge at home for the most part. And I would guess that people who can afford a Tesla are going to fly more often than drive. So let’s assume the average is ten super charges a year.

          200 miles @ 0.3 kWh/mile = 60 kWh x 10 charges = 600 kWh per year. 1.64 kWh per day.

          An average of 4.5 solar hours per day in the lower 48. 365 watts of panels. $2/watt for installed solar.

          $730 for 40+ years of charging.

          That’s the electricity, it doesn’t cover the charging hardware. There’s another $1,270 to cover the cost of the chargers.

          Tesla may not be covering all their expenses with the $2,000 but, remember, they spend $0 on advertising. Any costs not covered with the $2k is easily offset with advertising value. A lot has been written about Tesla’s “free charging”.

          • Doug Cutler

            Thanks for the info.I didn’t know about the access surcharge. So its not exactly “free” after all. Adding to your points, I imagine any businesses surrounding the supercharger stations would view the scheme as a positive especially as traffic picks up.

          • Bob_Wallace

            I think we’ll see some interesting changes in roadside business as EVs increase in numbers.

            Imagine a “food court” where the parking lot is all rapid chargers and surrounding the parking lot is a variety of restaurants and shops. Retailers and restaurants would likely pay part/all of the charging costs in order to capture customers for 20, 30 minutes.

            A more upscale restaurant might install chargers with three cords so that one could plug in and not need to move their car (free up the charger) for an hour or more.

            We might move back to the old version of a drive in. People would order their food by phone before they reach the charger. When they arrive someone would plug them in and deliver their food to their window.

          • Doug Cutler

            A new type EV car culture? Probably not that much different from the old except without the world-destroying component.

            Regarding charging network: perhaps better then to think of the Tesla “free charge” model as more akin to a pre-paid energy plan. As Tesla sales and network expand this could give them tremendous purchasing power to expand wind and solar in support of their charging stations.

          • Bob_Wallace

            With Tesla’s tie-in with SolarCity and their movement into home electricity storage it’s going to be interesting to watch.

          • jeffhre

            If I were guessing on this new EV car/retail culture (darned crystal ball is having “technical difficulties” again). I’d guess that once EV’s average near 350 to 400 miles par charge, from advances in battery cost, weight and size, no one will bother to charge away from home unless;
            1) They will be driving more than 300 miles a day,
            2) Someone else plugs them in to charge for free or nearly free or,
            3) Proximity no-plug-required charging is available with pre determined access and pricing agreements.

          • Neil

            The supercharger option is (at least used to be) included on all 85kw models.. Only have to pay with the 60kw… But then it’s only $8k more for 265epa miles per max charge (85kw) vs 200epa -60kw (or there abouts).. Why wouldn’t someone spending that sort of $ on a tesla just go ahead and get the bigger battery option.. Less range anxiety that way to make it comfortably between superchargers.

          • Doug

            I bought the 60 because that was all I needed. Why spend $8,000 for something you don’t use?

    • Yep, it is.

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