Published on March 3rd, 2014 | by Christopher DeMorro10
Fit EV Production Ending In Fall, Despite Increased Interest
March 3rd, 2014 by Christopher DeMorro
Update: Honda has responded to this article with the following statement: “Honda remains committed to advancing fuel-efficient and alternative-fuel vehicle technologies. While we don’t have any future product announcements to share at this time, the Fit EV and our customers are playing a valuable role in providing feedback and key learnings into our ongoing research and development of electrified vehicles. Honda has a diverse portfolio of alternative vehicles, which includes hybrids, natural gas vehicles, fuel-cell electric vehicles and very efficient gasoline-powered vehicles. With an eye toward the future, this past year, Honda introduced a concept of its next generation fuel cell-electric vehicle and the plans to introduce the model in 2015.”
Honda has announced that production of the Fit EV will end despite increased customer interest—as the company will meet its self-imposed quota this fall. So long, and nice to know ya.
Unlike the Fiat 500e, which sold out so fast that dealers were able to get away with overcharging customers, the Honda Fit EV took awhile to catch on. It was two years ago that Honda had announced it would build 1,100 Fit EVs, and the electric Honda would only be available to lease, not buy. The Japanese carmaker has delivered about 40 Fits per month to dealers, though it wasn’t until the lease terms were revised that customer interest surged.
In fact, there’s now a waiting list at many California car dealers, with many customers willing to wait months for an electric car with a Honda badge. So you would think that Honda would keep production going, or perhaps even increase output to get cars in customer hands, right?
Nope. Once the quota is filled, the Fit EV as we know it will likely come to an end. That doesn’t mean a replacement isn’t on the horizon, but this news comes on the heels that production of the Honda Insight is also over. Obviously, I don’t have the numbers in front of me, and maybe it really is hard to justify continued sales of the Fit EV. But it seems like just as the car got rolling, Honda pulled the plug to make room for rides like the new Accord Hybrid.
That just might be for the best.
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