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Published on February 22nd, 2014 | by Sponsored Content


One More Time: Let’s Transform The Water Industry

February 22nd, 2014 by  

Many of you know that there wasn’t much of a “bottled water” industry a few decades ago, but now the industry is so big that there are isles of bottled water choices in many shops. Of course, you’ve probably read all about the plastics problems we’re having across the world, many of which are tied to these water bottles.

This isn’t going to change overnight, but one excellent place to get some corrections started would be at major events. Think of the sporting events, concerts, conferences, etc where water bottles are everywhere. A startup called WaterStop Carts has a great solution. Its water carts use the same filtration system that bottled water companies use so that you can expect that same bottled water taste (minus the BPA) anywhere you can find a cart.

These WaterStop Carts could save people a ton of money, and they could easily be used at major events like those listed above. “As consumers we are paying between 300 to 4,000 times the costs of tap water when we buy bottled water,” the founder, Nan Harris, notes on the IndieGogo campaign page. “The average American spends over $250 a year on bottled water. We also end up paying for the cost to our environment of carbon released and the oil and water used in manufacturing and transportation.”

Nan was also quite clever with one special addition to the WaterStop Carts—they will also be WiFi hotspots. If that doesn’t pull people away from bottled water and towards these carts, I don’t know what would.

Unfortunately, WaterStop Carts’ crowdfunding campaign doesn’t look like its going to come close to its target. But it’s a flexible funding campaign, so any contributions still help. Some of the big potential perks include a CBS tour in LA conducted by “Young and Restless” actress Kate Linder (Esther Valentine) for 2 people, a WaterStop Cart of your very own, or 50% off the lease or purchase of a cart. Check out the full list of offers and give a helping hand if you’re into the idea of helping cut our bottled water use. I’m sure that even $10 helps.

*This article has been supported by WaterStop Carts LLC, but as is always the case: we don’t run sponsored articles for technologies or companies that we don’t think deserve more eyes and positive press.

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  • Rick Kargaard

    I don’t see bottled water as a problem in itself. It is the disposal of the bottles themselves that creates problems and water is definitely not the only culprit here. In Alberta every water, beer, liqour, milk, soda bottle is subject to a deposit and a recycling charge. The result has been clean road sides and a source of income for some less fortunate. The deposit is 10 cents on bottles of less than 1 liter and 25 cents for larger bottles. Certainly a good incentive for responsibile disposal of containers

  • Gwennedd

    Water is becoming a scarcity in some countries, while other seem determined to abuse their precious water supplies. With climate change disrupting weather systems, this will mean that water will become ever scarcer. Bottled water is nothing more than privatization of the commons and should be banned. I have issues with continuing to sell water instead of fixing the problem…polluted tap water. Canada has regulations regarding communal tap water and if the water doesn’t meet the standards, then it has to be fixed. I lived in one city in BC which had appalling water twice a year during spring run-off and late fall rains. The water was brown and full of bacteria from upstream farm run-off as well as all the crap coming down fast moving rivers when the snow melted in a rush. The city was required to put in a membrane filtration system which fixed the problem.

  • I count myself lucky to get my water naturally filtered from the sandy dunes alongside the Dutch coast. My tap water is as good as, no better than, any bottled water. I don’t even need filtration thingies. And where I work, cooled and filtered tap water is provided everywhere, so that’s covered too.

    Many people believe the commercials telling them that if they drink water from brand x, y or z, they are a much better person whom everybody desires and wants to be friends with. People are stupid.

  • Loren McDonald

    BTW, an interesting idea … add franchising and soda stream with sports water mixes and you have interesting business.

  • Loren McDonald

    Zachary, would you explain specifically what you mean by “supported by WaterStop Carts?” They paid for placement, barter or?

  • jburt56

    Look into atmospheric water generators. Upcoming advances in thermoelectric materials will have relevance.

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