Apparently, GM hasn’t ditched efforts to sell the Chevy Volt, despite reportedly not caring to increase production to meet demand. To grow demand even further, GM ran the following Volt ad just between the evening news and the start of the Winter Olympics down in Southern California, and perhaps elsewhere. That’s good to see!
Sadly, if you watch the video, you’ll see that it takes yet another stupid shot at 100% electric vehicles rather than taken a shot at much, much worse gasmobiles. The logic is really unclear to me — there’s a much greater market of potential customers who don’t yet understand the many awesome benefits of electrified vehicles, while those looking to buy a Nissan Leaf or other 100% electric vehicle are likely already extremely aware of the differences between a fully electric vehicle and an EREV. Is getting perhaps a few more customers through negative EV advertising really as helpful as educating the public about the tremendous benefits of EVs (many of which are not known by the majority of the population).
Can’t figure out if this ad is 1 step forward, 2 steps back; or 2 steps forward, 1 step back. Have a look and feel free to chime in with your own thoughts:
However, I’ll note that the folks over at GM-Volt.com really liked the ad — at least, the ones who chimed in about it. On the plus side for GM & the Volt, it does address an apparently common misperception that, like 100% electric vehicles, the Volt doesn’t have a gas engine that can kick in to extend the range. Anyone who follows EVs would know that well, but given how low the general awareness about plug-in cars is, perhaps it is a good ad strictly for this model. Anyway, again, I’m curious to see what our readers think.
Also recommended: 28 Electrified Vehicles, 47 Electrified Vehicle Videos (Commercials, Reviews, Etc.)
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