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Published on February 8th, 2014 | by Zachary Shahan


Cadillac ELR Winter Olympics Ad Is Sharp (VIDEO)

February 8th, 2014 by  

… and it also encourages the stereotypical workaholic lifestyle and policies of the US.

A new Cadillac ELR ad (like the not-so-great Chevy Volt ad I just wrote about) was unveiled during primetime Olympics coverage. It is pretty sharp, imho. This one aired during the opening ceremonies on NBC (presumably only in very select markets).

The ad does a great job of making the Cadillac ELR look luxurious, sexy, cool, and worth the money. Well done, GM.

Interestingly, the ad also heavily reinforces the idea that we shouldn’t get a month off from work in the summer, as those pesky Europeans do. I’ll be the first to admit that I’m a super-duper workaholic. But I’m also not a fan of our workaholic culture, nor our consumerist culture (which is the second thing the ad reinforces). So, I can’t say I’m thrilled about this ad in those respects. However, I think they are also very useful here. Let me explain…

The trouble with electric car marketing is that it often targets a very fringe segment of society. Electric cars are heavily stereotyped. Aligning the ELR with much broader stereotypical “American” concepts helps to broaden the perception and appeal of EVs. I think this ad really nailed it. Also, choosing a well known actor to typify a hard, strong, workaholic American businessman doesn’t hurt.

Overall, for this tremendous market-broadening thoughtfulness, combined with the truly hot characterization the commercial gave the ELR, I’d give this commercial a firm 4 stars out of 5… maybe even more.

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About the Author

is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he does not offer (explicitly or implicitly) investment advice of any sort on Tesla or any other company.

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