Connect with us

Hi, what are you looking for?



Tesla Motors Wins Legal Battle In China, Reclaims Brand Name

Tesla’s legal woes in China appear to finally be over, with the recent decision by a Chinese court to side with the popular EV company rather than local businessman Zhan Baosheng, who previously owned the “Te Si La (Tesla)” trademark in China. With the new ruling, the company is now legally able to sell its vehicles in the country under the Tesla brand name, using the preferred Chinese transliteration “Te Si La.”

Given the rapidly upcoming release date of the Model S in the country, the decision is quite expedient and bodes well for the company’s prospects in the region. 🙂


Green Car Reports provides more:

The Tesla name had been trademarked back in 2006 by a local businessman, Zhan Baosheng, before its first electric Roadster even went on sale in the US. Baosheng had put up a minimal website for “Tesla Motors China” with photos of another vehicle, and hinted in the press that he was open to offers to sell the name back to Tesla for many millions of dollars.

Tesla’s vice president for China, Veronica Wu, told Reuters that the company had won the right to use its name in court and had not had to pay Baosheng. “We went to court and won,” she said. As of this week, the company’s stores now carry the name “Te Si La,” which is the Chinese transliteration most familiar to Chinese consumers.

Tesla is currently banking heavily on the Chinese market, and is expecting it to become one of the company’s most lucrative — so the legal win is one that Musk is no doubt happy about.

Unsurprisingly, much of the potential seen in the Chinese market is down to the company’s general association with prestige and luxury, and the great demand for symbols of wealth and luxury amongst China’s wealthier citizens. That said, whatever the reasons may be for the adoption of EVs such as the Model S, the livability of China’s cities will no doubt benefit. The less auto pollution the better.

Check out more Tesla news here on CleanTechnica. Subscribe to our overall cleantech newsletter or our EV newsletter to never miss a story.

Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.


You May Also Like


Germany, Europe’s largest auto market, saw plugin electric vehicles take 25.5% share in July. This up from 22.6% year on year. Overall auto market...

Autonomous Vehicles

Using the terms Autopilot and Full Self Driving is deceptive, the California DMV alleges in a new administrative filing.


There are signs of recovery in Italy’s car market, and plugin vehicle registrations went up at the end of the first half of the...


What effect can activist shareholders have on a company as large as Tesla with its extensive stockholder base of large investment firms?

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.