Cars

Published on January 12th, 2014 | by Zachary Shahan

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Plug-in Hybrid Bentley SUV Coming By 2017

January 12th, 2014 by  

Even Bentley is getting into the plug-in car game. The company known for its rather shitty cars 😉 has stated that its upcoming SUV model will have a plug-in hybrid option by 2017. Not only that — the luxury car manufacturer will be hybridizing all of its new models.

bentley-suv-hybrid

“The SUV will be the first Bentley hybrid because it’s based on a new platform with new technology. You need space for batteries and the technology, so we probably won’t do that for existing models. We will see hybrid versions of all of our cars, though,” Bentley Chairman Wolfgang Schreiber said.

“Level all the criticism you want at Bentley, but it seems like they’re going about it right. Using the Bentley SUV as a launch platform for their hybrid technology, Bentley can build the necessary components, like space for a large battery bank, right into the design,” Chris DeMorro of Gas2 comments.

Of course, with this upcoming plug-in hybrid SUV, Bentley is following a couple trends — electrification and luxury SUVs. DeMorro notes:

Luxury sport SUVs have become increasingly popular, with cars like the Porsche Cayenne making up a huge chunk of the one-time sports car maker’s annual sales. Bentley wants to increase sales 80% by 2018, having set a record year in 2013 with more than 10,000 coupes, convertibles, and sedans sold. Bentley hopes its SUV can account for 3,000 additional annual sales alone, and a plug-in hybrid model could help it reach that goal.

I think that’s a pretty clear avenue for increasing sales. Now, which of you is prepared to pay the price for this plug-in hybrid Bentley SUV?

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About the Author

is tryin' to help society help itself (and other species) with the power of the typed word. He spends most of his time here on CleanTechnica as its director and chief editor, but he's also the president of Important Media and the director/founder of EV Obsession, Solar Love, and Bikocity. Zach is recognized globally as a solar energy, electric car, and energy storage expert. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in.



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