Clean Power

Published on January 6th, 2014 | by Zachary Shahan


Did 60 Minutes Read “How To Write A Hit Piece On The Solar Industry”

January 6th, 2014 by  

cleantech dead

I already wrote all I think I needed to write about the 60 Minutes episode that ran last night. Frankly, we have thousands of articles that tell the obvious true story — cleantech is growing fast and doing excellently.

However, one of our readers, Carter Lavin (@CarterLavin), tweeted me last night to remind me of an excellent guest post he wrote here last year around this time that makes fun of the kind of story 60 Minutes just fabricated. It’s a great article, so I thought I’d repost it again today. Check it out:

How To Write A Hit Piece On The Solar Industry In 6 Steps (via Clean Technica)

This is a fun and interesting guest post that I think many of you will love. Check it out: Hey reporters, having trouble coming up with an idea for a new article? Why don’t you write an attack on the solar industry — media outlets love these! If…

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About the Author

is tryin' to help society help itself (and other species) with the power of the typed word. He spends most of his time here on CleanTechnica as its director and chief editor, but he's also the president of Important Media and the director/founder of EV Obsession, Solar Love, and Bikocity. Zach is recognized globally as a solar energy, electric car, and energy storage expert. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in.

  • Green Globe

    Ha, ha. This is awesome! Very well written.


  • sault

    Considering all the ads that “America’s Oil and Natural Gas Producers” and other polluter front-groups buy during network news programs, this comes as no surprise.

  • nullbull

    The problem is the way that talking points stick to clean tech long after they are so outdated as to be inaccurate. Like the one where solar is too expensive, which was last updated, it seems, a decade ago, and in the midst of a massive drop in the cost of solar. Wind, similarly – it’s “intermittent.” Then, the next generation of turbines comes out with built-in battery storage at a competitive price. Are the talking points updated? Are they checked for accuracy? Nope. People just re-use the same snapshot in time way past its sell-by date, and fail to update their information.

    • Bob_Wallace

      I’m sure they think their report is fair and balance….

  • Senlac

    Here here well done Zachary. I sent a complaint to CBS 60 Minutes, and linked your article from yesterday. Lets see if I get a reply.

  • SolarPod

    Nice. This is a good one for “How to sell a story”. 🙂 🙂

  • MSM’s race to the bottom (FoxNews)


    Wow, what a great formula for creating a hit piece on the Cleantech industry. Damn 60 minutes did a pretty good job following this guideline…!

  • jburt56

    Yes and DO use the “when the sun don’t shine” quip and then smirk and think you’ve brilliantly refuted that the most abundant energy source by far can’t work. Then revel and be proud of your own ignorance!!

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