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Published on January 6th, 2014 | by Jo Borrás

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Less Ford Tough, More Ford Frugal For 2015 F-150?

January 6th, 2014 by  



2015 F-150 concept

The Ford F-150 is the undisputed king of new “car” sales, and has been for decades. As such, it’s always big news when Ford redesigns the thing — and that’s especially true this time. That’s because, when Ford unveils its new-for-2015 F-150 pickup at next week’s Detroit Auto Show, the truck will make extensive use of aluminum for the first time.

Anticipating some potential market backlash, Ford plans to play up the “toughness” of its new lightweight aluminum pickup with some military spec. stuff on the stand. You can read more about Ford’s plan for the 2015 F-150 in this article, reposted below, which originally appeared on CleanTechnica sister site Gas2.

2015 Ford F-150 May Trade “Ford Tough” for Better Fuel Economy (via Gas 2.0)

Ford has asked suppliers at Alcoa to provide a sample of “military grade aluminum” for display alongside the new 2015 Ford F-150 set to be unveiled at January’s Detroit Auto Show. It’s believed that the move is meant to put a tough “spin”…

 
 





 

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About the Author

I've been involved in motorsports and tuning since 1997, and write for a number of blogs in the Important Media network. You can find me on Twitter, Skype (jo.borras) or Google+.



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