Published on January 5th, 2014 | by Jo Borrás


The Devil Is In The Details: BMW i8 Tech Video

January 5th, 2014 by  

BMW i8 Supercar

BMW’s i8 hybrid supercar is the first over-the-top exotic since the original M1 that debuted (gasp!) nearly forty years ago. The car promises to combine BMW’s world-renowned driving dynamics, state-of-the-art hybrid technology, and supercar performance in a package that’s hard to ignore. So hard, in fact, that the BMW i8 is already sold out.

Since you won’t be able to buy your own BMW i8 for a while, I thought I’d share these videos from BMW that highlight some of the car’s slickest high-tech features — one is above (as you can see) and one is in the Gas2 repost below. Hopefully, this will help satiate your i8 lust until the cars start hitting used car market … maybe you’ll be able to get one on the cheap! Enjoy!

Getting to Know the BMW i8 Hybrid Supercar (w/ video)

BMW i8 Electric Supercar

There has been no shortage of superlatives in articles about BMW’s new i8 hybrid. It’s a beautiful, powerful, capable, technologically advanced, and relatively affordable car (compared to, say, a Ferrari 458 or Lamborghini Gallardo) that pushes BMW’s Chris Bangle-developed “flame surfacing” design language in a compelling new direction. What’s not to love?

If you have the means to buy a new BMW i8, I guess the only thing “not to love” is the fact that you can’t buy one. They are 100% sold out, and BMW is making noises to the effect that this run of the 360 hp, 300 km/h hybrid supercar is going to be the ONLY run.

Here’s hoping that’s not true and there are many more years of fresh BMW i8s to come. Either way, you’ll have to satisfy your i8 lusts by finding a used one (fat chance!), or by cozy-ing up to the YouTube video, below, which BMW PR mavens claim will give you “a closer look at the BMW i8. This time you can get more information about the performance of the BMW i8 as an integral part of the vehicle.”

Enjoy the latest video, then, and let us know what you think of the newest BMW i8 supercar in the comments section at the bottom of the page.

Source | Images: BMW, via Motorpasion.

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About the Author

I've been involved in motorsports and tuning since 1997, and write for a number of blogs in the Important Media network. You can find me on Twitter, Skype (jo.borras) or Google+.

  • Matthew Summers

    Can’t wait to sell i’s!

  • J_JamesM

    The Beemer does look very nice. But it doesn’t look particularly comfortable, or spacious, or practical. The Tesla Model S and Panamera Hybrid loom over this very expensive toy like assault rifles compared to a matchlock. No wonder BMW doesn’t want to produce more; it’s been rendered obsolete before it even came out.

    The fact that they’ve sold out notwithstanding.

  • Marius WM

    I dont understand why BMW and other car companies is chosing to build supercars that nobody can afford, with green technology. Why not focus their effort on a cheap versatile city car that everyone can afford. I mean, would that not be the most logical thing to do if you wanted to save the climate?

    • Bob_Wallace

      Battery price.

      Can’t build a longer range EV at a lower market price yet.

    • Nobody

      R&D is expensive. When a company spends profits on R&D, it’s easier to subsudize new technologies with low volume high profit margin products, than with low margin mass produced products.
      Once you’ve developed new tech and established a market for it, you can then develop a method to mass produce it. Then you can implement it into mass marketed products.
      High margin, low volume (HMLV)
      Low margin, high volume (LMHV)
      HMLV + new tech (NT) = reduced margin, low volume (RMLV) w/NT
      LMHV + NT = no margin = no product
      RMLV + mass producible new tech = HMLV w/NT
      LMHV + mass producible new tech = LMHV w/NT

      • Marius WM

        So you´re saying they just have to make a 500 horsepower premium car instead of a cheaper 100 horsepower car.

        Im not buying it, sorry. Even though you do make sense. BMW is not a startup company. They are a streamlined mass manufacturer of cars. And I also think that it would be easier to create successfull technology if it was accessible to more people.

        But theres also a bigger issue here. The brands responsibility for the climate. Thats not just about marketing and branding, its about a world craving greener cars because they care. And so far, BMW is not giving it to them in the same way lets say Nissan Leaf or Toyota Prius is.

        • Nobody

          Not instead of, but first. First prove the tech is viable, then prove its profitable. After that, it can be introduced to a mass market product.

    • “Why not focus their effort on a cheap versatile city car that everyone can afford. I mean, would that not be the most logical thing to do if you wanted to save the climate?”

      They have: the i3.

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