Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

The #1 Reason Why Electric Cars Will Dominate The Car Market

new power sourceThere are a ton of reasons why electric cars should be the dominant type of car on our roads — reasons why you should really ditch your gasmobile for an electric car. Some of those reasons would slowly sway portions of the market. But logic doesn’t often prevail in the marketplace — love, enthusiasm, and emotional desires do. And that’s actually why I think electric cars will quickly come to dominate the market….

I wish I could say it’s no secret, but it actually is something like a secret that electric cars are simply way more enjoyable to drive than gasmobiles. It’s common for people to think of golf carts or small, dinky vehicles when they think of electric cars. Only 22% of respondents in a recent nationwide study said they were familiar with the Tesla Model S, only 31% said that they were familiar with the Nissan Leaf, the highest-selling electric car in the world.

If so many people haven’t even heard of the vehicles, you know that they and others don’t realize how much nicer they are to drive. Mainstream media reporters, most of whom have never driven a modern electric car themselves, certainly aren’t communicating this to the public.

But word of mouth can be a powerful sales force, and word gets around increasingly fast as an awesome product starts to gain market share. We’ve seen this time and time again.

The rise of the computer. The rise of the laptop. The rise of the phone. The rise of the cell phone. The rise of the smartphone. The rise of the CD player. The rise of the iPod. The rise of email. The rise of the tablet. These things don’t happen overnight, but the growth occurs exponentially and proves a ton of “change skeptics” wrong within a relatively short period of time.


In the case of electric cars, you hear this story over and over again: “I was just planning to use the electric car for [insert some practical, routine purpose], but then I found myself never wanting to drive my [insert higher-end car model].”

Over and over again, you hear people saying: “I could never go back to gas cars now.”

This quote from an early investor in Tesla after testing out an early Roadster is extreme and refers to a prime Tesla product, but it still captures the essence of the story at all electric vehicle price levels: “What the hell did you do to my Porsche? I just spent a quarter of a million dollars on this thing, and it sucks now!”

Of course, it’s not the car guys or the $250,000 Porsche guys who need to adopt electric cars in order to help us stop global warming, cut air pollution, cut energy insecurity and fuel price spikes. It’s the huge middle class. Also, notably, it’s women, since they dominate the decision-making process on family expenditures. After I had already decided to write this article and put the title in, I actually ran across a new GM-Volt Forum post that I think tells us where we’re headed:

Losing ‘my’ Volt?

My wife normally drives a CTS-V.

More and more, she asks if the Volt is charged. Of course it is.

Once more, she takes the Volt instead of the Caddy. Nothing to do with Saving The Baby Seals, and she has a full tank in Cad.

I think she likes driving it more.

This is what will cause the EV market to take off. Fun to drive.

Note that the Cadillac CTS-V is a luxury sedan priced between$65,000 and $73,000. The Chevy Volt, before tax credits or rebates, starts at $34,185. After the federal tax credit, the starting price is $26,685.

I said it before, and I’ll say it again… and again, and again: electric cars are totally awesome to drive compared to gas cars. I hope you do the same and help to spread the good word!

 

Haven’t driven an EV yet? Check out and test drive 11 electric cars that cost less than the average new car in the US, or the higher-end electric cars that actually cost more.

Keep up with the latest EV news and commentary here on CleanTechnica, and feel free to subscribe to our infamous EV newsletter — we won’t tell anyone.

 
Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 
 

Advertisement
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

Comments

You May Also Like

Cars

The Insurance Institute for Highway Safety (IIHS) revealed the results of its Tesla Model Y crash safety tests recently. Like all Teslas, the Model...

Cars

Last month, I wrote this article comparing Tesla’s Q3 2021 accident data with the National Highway Traffic Safety Administration’s (NHTSA) report Early Estimate of...

Cars

A US appeals court rejected Tesla’s request to reinstate higher civil penalties for automakers who fail to meet US fuel economy standards, Reuters has...

Batteries

Tesla has included a direct reference to the Model Y structural battery pack in an update to its Model Y owner’s manual. The document...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.