NASCAR Waves Its Green Flag Higher

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

NASCAR has its traditions, but innovation is its heart and soul and the organization has just taken another step to prove it. Earlier this week NASCAR (National Association for Stock Car Auto Racing) announced that it was bumping its sustainability profile higher up on the executive  ladder by promoting its current managing director to Vice President, Green Innovation.

That would be Dr. Michael Lynch, who has been with NASCAR since CEO Brian France first announced that NASCAR would be front and center in the green sports movement, back in 2008. Lynch is the guy behind NASCAR Green, which the organization modestly asserts is “the largest sustainability program in all of sports and one of the most powerful and impactful green programs in the public and private sectors.”

Pesky Meddling Government!

You can check out all of the NASCAR Green initiatives for yourself (here’s that link again), but we’re most interested in two of Dr. Lynch’s recent projects. They reach millions of NASCAR fans with a positive message about public-private cooperation in environmental stewardship that is the opposite of the “government is the problem” talking point that has saturated conservative discourse for way too long.

NASCAR steps up NASCAR Green program.
NASCAR Green Infographic (cropped) courtesy of NASCAR.

First, in May 2012 NASCAR and the US EPA entered into a Memorandum of Understanding for promoting sustainable products and practices to millions of NASCAR fans. In return for technical assistance from EPA, the agreement calls for NASCAR to ramp up its sustainability efforts in ways that catch the attention of its followers.

That runs the gamut from promoting the Design for the Environment (DfE) label and working on the NASCAR supply chain to adopt the E3 initiative (Economy, Energy and Environment), to encouraging NASCAR concessionaires to adopt more sustainable operations.

Second, NASCAR followed up just this past September by entering into a Memorandum of Understanding with the US Department of Energy.  The new agreement brings DOE’s heavy artillery – its vast network of federal laboratories, research institutions and private sector partners – into the NASCAR fold with the aim of propelling transformative automotive technologies into the mainstream, including electric vehicle charging stations, solid-oxide fuel cells, and advanced biofuels.


The agreement also covers natural gas technologies for NASCAR teams’ long-haul trucks and we’re not fans of (to say the least) shale gas, but if you’re talking landfill gas and biogas then yay.

NASCAR Green

Aside from these umbrella initiatives (including a new partnership with the Natural Resources Defense Council), we’ve been following NASCAR and its affiliated raceways on their trip along the green path.

That includes solar energy, a major tire recycling initiative, and a showcase for the new all-electric Ford Focus EV among many others.

For the record, Formula racing is also about to take a giant leap into greener pastures with the introduction of the new all-electric Formula E series next fall.

Follow me on Twitter and Google+.

Pssst, wanna get all the latest EV news from CleanTechnica? Subscribe to our Electric Vehicle newsletter.


Have a tip for CleanTechnica? Want to advertise? Want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Latest CleanTechnica TV Video


I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it!! So, we've decided to completely nix paywalls here at CleanTechnica. But...
 
Like other media companies, we need reader support! If you support us, please chip in a bit monthly to help our team write, edit, and publish 15 cleantech stories a day!
 
Thank you!

Advertisement
 
CleanTechnica uses affiliate links. See our policy here.

Tina Casey

Tina specializes in advanced energy technology, military sustainability, emerging materials, biofuels, ESG and related policy and political matters. Views expressed are her own. Follow her on LinkedIn, Threads, or Bluesky.

Tina Casey has 3237 posts and counting. See all posts by Tina Casey