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Published on November 5th, 2013 | by James Ayre

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Vestas Expands “Act On Facts” Campaign To Sweden, The UK, And Ireland

November 5th, 2013 by  


Wind energy giant Vestas recently made the announcement that it’s expanding its wind energy education campaign — Acts on Facts — to the Swedish, UK, and Irish markets. The campaign was created to educate the general public, and to help counter some of the common misconceptions about the renewable energy source.

“Wind energy projects are being put at risk by an increasingly organized and influential anti-wind movement. The Act on Facts campaign is designed to counter factually flawed arguments and misinformation and to tip the balance back in wind energy’s favour,” stated Morten Albæk, Vestas Group Senior Vice President globally responsible for marketing, communications, and public affairs. The recent announcement was made at the VIND 2013 wind industry conference in Stockholm.

Image Credit: Acts on Facts/Vestas

Image Credit: Acts on Facts/Vestas


Per Witalisson, CEO of Eolus Vind AB, added: “We’ve seen projects delayed and even cancelled as a result of public opposition. It’s one thing if the concerns are well-founded and based on real information. It’s a completely different matter when scare-mongering is the source of the problems. We’re pleased to support Vestas’ initiative. It’s long over-due.”

“We know that most people actually want more wind energy in their countries. Politicians and other decision makers just need to hear that more often. So, congratulations to Vestas for taking this step. You’ve done a great job creating an innovative, professional campaign,” agreed Matilda Afzelius, Development Manager, Nordisk Vindkraft AB.

The Acts on Facts campaign was started earlier this year in Australia — you can find out more about it on the campaign’s official website.

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About the Author

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.



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