Connect with us

Hi, what are you looking for?


Carbon Pricing

24 Hours Of Reality Takes Viewers Around The World To Assess The Cost Of Carbon

By Maggie Fox, President and CEO, Climate Reality Project

pollutionClimate change is the defining challenge of our time – carbon pollution from fossil fuels is already affecting the way that people live in real and tangible ways, and it is time to act to protect our way of life.

Last year, The Climate Reality Project, founded and chaired by former Vice President Al Gore, ran a 24-hour broadcast called 24 Hours of Reality: The Dirty Weather Report, which showcased some of the worst impacts that extreme weather – caused by climate change – is having all over the world. But it also set the stage for many of the innovative solutions that people are implementing on individual, local, regional, and national scales.

This year’s broadcast, 24 Hours of Reality: The Cost of Carbon, which will take place October 22-23, will explore some of the financial and human impacts of climate change – both the obvious and the hidden — as well as the way forward by putting a price on carbon.

Calculating these nearly-incalculable costs is essential for understanding just exactly what is at stake. The good news is that these costs can be brought down – and eventually eliminated – by the increased rollout of clean energy technologies that are already widespread. In many areas, solar photovoltaic power has nearly achieved grid parity, meaning that it costs the same as traditional fuels, but emits far less carbon. Once turbines are installed, wind power is the cheapest source of new electricity in many locations around the world. Energy efficiency in buildings, appliances, and transmission and distribution systems saves consumers money while slashing carbon emissions.

Whether you live near the coast and are threatened by sea level rise, or you are in an area where more extreme weather and rising temperatures bring higher costs and new vulnerability, or you are experiencing higher healthcare costs because more people get sick each year, the cost of our dependence on carbon fuels affects all of us. Watch the web broadcast to find out when, how, and why you’re paying more for inaction, and join the call for a price on carbon.

Starting at 2 pm EDT on Tuesday, October 22, 24 Hours of Reality: The Cost of Carbon will travel around the world, identifying the costs of carbon pollution and the solution that can change the course of our future.

Image Credit: carbon pollution via Shutterstock

Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Written By

We publish a number of guest posts from experts in a large variety of fields. This is our contributor account for those special people, organizations, agencies, and companies.


You May Also Like


By 2050, airport electricity demand will be in the range of four times as high as 2019 levels, and by 2050, five times as...

Clean Transport

Green H2 or not, hydrogen trains will help the Czech Republic cut ties with Russian gas suppliers.

Clean Power

Wind power can help solve the shipping industry's carbon woes, as demonstrated by the new Seawing sail from the French firm Airseas.


How much electricity will be required for electric aviation and how much will it cost?

Copyright © 2022 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.