BMW i3 Video (Sleek Sound, Sweet Features)
Here’s a fun, short video on the BMW i3, BMW’s first electric car:
More BMW i3 stories if you want a bit more substance (or fun):
- BMW i3 Officially Unveiled
- BMW i3 Electric Car — €34,950 ($46,126)
- BMW i3 Shifts EV Market With Composites
- BMW i3 Production Gets Underway
- Tesla CEO Elon Musk Laughs At BMW i3
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The purpose behind BMW I3 is not to be a successful electric car. It is to be a testbed for carbon fiber body technology that can be then applied in premium models in order to make them lighter so that BMW can equip them with smaller engines that comply with upcoming more strict EU emission laws. I3 is too small for typical BMW petrol-head customer and too expensive for anyone else.
Remember what happened to Audi A2? Same problem here.
In the meantime Tesla model S is outselling BMW in USA. So instead of preparing answer to their biggest competitor – Bavarian Boyz are acting like business as usual.
Kodak, Blackberry, Nokia and now BMW are falling victim to same corporate stupidity.