The Tesla Model S was the best-selling car in Norway during the first two weeks of September, according to the industry newsletter Automotive Industry Data — eclipsing the sales of any other model or type of car, electric or gasoline-powered. Given that the Model S has only been available in Norway since the beginning of August, that is an impressive market share — one which really highlights the high rate of electric vehicle adoption in the Northern European country.
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The Tesla Model S posted 184 registrations in its debut month in Norway in August; from 1-16 September, registrations of the Model S in Norway jumped to the chart-topping 322 units, according to AID-compiled data—displacing Volkswagen’s conventionally powered Golf at 256 units.
According to AID, in the two-week selling period ending 16 September 16, the Tesla Model S accounted for 6.2% of all the new cars sold in Norway. The Volkswagen Golf took another 4.9%, followed in third and fourth position by the Toyota Auris and the Mazda CX-5. While fifth, sixth and seventh position for this particular period went in turn to the Volvo V40, Škoda Octavia and the Toyota RAV4, the number eight slot went to Nissan’s LEAF—Norway’s most popular electric car so far this year.
When Model S sales figures are combined with those of the Nissan LEAF, it becomes clear that electric vehicles are really becoming quite mainstream in Norway — the two EVs captured a total combined market share of 9.1% during the first two weeks of September. Imagine if one in every ten vehicles sold in the US was electric! Hopefully such a reality won’t be too far off into the future.
For more information on the policies and incentives that are (at least partly) responsible for Norway’s high rate of EV adoption see: Electric Vehicles Selling Fast In Norway, Thanks To Strong Incentives.