Published on August 21st, 2013 | by Jo Borrás


Hybrids Take 7% of California Market, Tesla Outsells Buick, Fiat, Land Rover, Lincoln

August 21st, 2013 by  

Articles about sales figures are always weird, especially when they’re broken down into regions. Consider that Tesla’s Model S is out-selling Buick, Fiat, Land Rover, and Lincoln in California — the most populous state in the union and home to about 1 in 8 of all Americans. It’s a trend-setter, in other words, and had Ferraris named after it years before the Midwest knew what a Ferrari was. What do these numbers mean, then? No idea, but they’re neat to look at! Here’s my original article, republished from CleanTechica’s sister site, Gas2.

Model S Sales

The state of California has just released its new vehicle sales numbers for the first half of 2013, and the big winner so far is the Tesla Model S, with 0.6% of the overall market share. That may not sound like much, but — in California — it’s more than Buick (0.5%), FIAT (0.5%), Land Rover (0.5%), Lincoln (0.3%), and Mitsubishi (0.3%) did in the same time, with stronger dealer networks, more existing customers, and a lower initial pricetag!

Also of note in the California New Car Dealers Association (CNCDA) report, hybrids accounted for just over 7% of overall sales for the first time, up from 6.2% in 2012 and 4.8% in 2011. TreeHugger writer Michael Graham Richard also noticed that, “Somewhat surprisingly, pure electric cars are doing better than plug-in hybrids with 1.1% of the market and 9,708 units vs 0.7% and 5,736 units,” giving more evidence to my claim that many EV buyers consider plug-in hybrids like the Toyota Prius and Chevy Volt as “half-measures” towards an electric-car future.

You can take a look at some CNCDA numbers, below.


Other interesting tidbits pointed out by TreeHugger: the Prius (if all cars sold as “Prius” count as one model) is the best selling car in California, and the Tesla Model S is the no. 3 “luxury car,” behind the Mercedes-Benz E class and the BMW 5 Series sedans. Head on over to the original article for more.

Sources | Photos: CNCDA, via TreeHugger

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About the Author

I've been involved in motorsports and tuning since 1997, and write for a number of blogs in the Important Media network. You can find me on Twitter, Skype (jo.borras) or Google+.

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