The Ford Focus Electric has been selling… well… not so great. 900 Ford Focus Electrics were sold in the US January 2013 through June 2013. That compares rather poorly to 9,839 Nissan Leafs during the same period. That fact of the mater has been that the Leaf was much cheaper (about $10,000 cheaper) than the Ford Focus Electric while offering a similar package (5 seats, about 75 miles of range on a full charge, and 100 MPGe). While a $4,000 price drop down to $35,200 might help a bit, as Chris DeMorro of Gas2 notes, this is really not enough to make it competitive.
“Unfortunately, even after hacking $4,000 off the MSRP, the Ford Focus Electric remains one of the most expensive EVs you can buy. When will Ford get serious about electric cars?”
Aside from the Leaf selling for $28,800 before tax credits or rebates, the Fiat 500e starts at just over $32,500 (though, is now sold out), the Chevy Spark EV starts at $27,495, and the Mitsubishi i starts at $29,125. $35,200 is still on the high side of the EV market. (Check out all mass-market electric car prices here.)
Here are some more comments from Chris: “While this price cut may attract a few additional customers, it still seems like Ford is treating electric vehicles as a distraction, rather than a real alternative to conventional cars. It’s a shame, because the Focus Electric is a wonderful car, albeit an expensive one. Still, maybe this lower MSRP will stimulate sales enough for Ford to start taking electric cars seriously.”
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