Image: Prius via Toyota

Toyota Prius Sales Top 3 Million Mark

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

This article was first published on Green Living Ideas.

The Toyota Prius has been around for a long time — well, since 1997. When Toyota introduced the Prius it became the world’s first mass-produced hybrid passenger vehicle. Since its inception in 1997, Toyota has created several generations of the hybrid — while improving on its technology, reducing its cost, and improving on the EPA-estimated ratings for each generation.

Toyota Prius
Image: Prius via Toyota

Basically, the Toyota Prius started the hybrid revolution, leading the way for other car manufacturers to design their own line of hybrids and grab a piece of the hybrid market pie. Now, a decade later, almost all of the car manufacturers have some type of hybrid model added to their product line.

Even though almost all of the automakers have their own line of hybrids now, sales of the ionic Prius have been excellent. In March 2012, it was announced that the Toyota Prius had reached #3 in world auto sales, and in a recent press release, Toyota announced that the Prius hybrid had hit the three million mark in worldwide sales (on February 28, according to the company). What’s interesting is that it took almost 10 years to sell the first million, and for the second million it took 27 months, then for the third million it only took 18 months. See a trend for hybrid sales here?

Toyota has been pretty aggressive in reducing its impact on the environment. It claims it has reduced carbon dioxide emissions by 18 million tons from its line of hybrids. Toyota also has plans to sink almost $8 billion in the coming years into a new research and development facility that will be used for environmental technology development.

Toyota is planning to expand on its powertrain development and construct a new production engineering building. There are also plans to develop a new aerodynamics laboratory (capable of producing winds of 250 km/h) located in the Honsha Technical Center.

Toyota has applied for 1,261 patents that relate to the third-generation Prius model, which shows that Toyota is planning to expand the cutting-edge technology in this environment-friendly vehicle. With emphasis on the development and production of core components such as motors, inverters, batteries, and electronic control units (ECUs), it looks like Toyota is also now planning for its fourth-generation of the Prius.

Have a tip for CleanTechnica? Want to advertise? Want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Our Latest EVObsession Video

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it!! So, we've decided to completely nix paywalls here at CleanTechnica. But...
Like other media companies, we need reader support! If you support us, please chip in a bit monthly to help our team write, edit, and publish 15 cleantech stories a day!
Thank you!

CleanTechnica uses affiliate links. See our policy here.

2 thoughts on “Toyota Prius Sales Top 3 Million Mark

  • Toyota deserve a lot of credit for popularizing the hybrid, but they weren’t the first to make the crucial jump to plug-in hybrids. GM beat them to it by 15 months, and Renault-Nissan were SFIK first with a mass-market pure EV.

    • Definitely. You might actually say it’s been a laggard in the PEV realm.

Comments are closed.