It seems every few weeks everyone’s favorite EV manufacturer is trying something to lure more consumer to its brand. Tesla Motors announced earlier this week it has reduced by 50% the reservation price for its award-winning Model S sedan.
Originally at $5,000, the Model S reservation price was cut to $2,500, according to AutoblogGreen. Now consumers who were not originally willing to fork out $5,000 to reserve their own Model S may have second thoughts and jump right into the EV market.
Tesla also announced it is keeping its Model X reserve price at $5,000. Originally scheduled for release this year, the SUV was delayed until 2014 so the Californian based car company could focus on the solid market performance of the Model S.
Speaking about the Model X, Musk said:
And trying to address with an SUV, with an SUV-sort-of-looking vehicle, a market that is normally covered by both minivan and SUV. So we want greater than minivan functionality, and something with the aesthetics of an SUV, and the performance of a sports car. That’s the goal with the Model X.
Following the Model X, Tesla is supposed to release an affordable, mass-production electric car that will sell for about half the price of the Model S. In a June teleconference, Tesla CEO Elon Musk told CleanTechnica this 4th (if you count the Tesla Roadster) is in early stages of development. He said the external dimensions of the vehicle will look closer towards a BMW3 series or Audi 4. This fourth generation EV should be on the market by 2017 for around $40,000. In a February Ted Talk, Musk pointed out that when a new technology is introduced, it takes three cycles before a “compelling mass market product” can be sold for customers.
One can continue to look forward to Tesla’s upward climb in the years ahead, challenging the big auto companies for consumer hearts and pockets.
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