Cars

Fiat 500e Commercial Message: Fiat 500e Is Sexy

Published

July 12, 2013

The Fiat 500e is supposed to be delivered to its customers in California (it’s only market at the moment) sometime this summer. The cute and cool electric car is already sold out, fortunately or unfortunately, depending on how you look at it. Was the sexy marketing of the car part of the reason for that? I’m not sure (it’s also a very good electric car and has a great price), but the “sex sells” route is certainly the route the company took, as the commercials and website screenshot below make clear.

http://youtu.be/ADIk7DVHBM8

http://youtu.be/w4pxzMY6Bvo

http://youtu.be/bXDNl2mZtQo

http://youtu.be/XOVvFNk21No

http://youtu.be/7Ga6zq8ZfAA

http://youtu.be/oqdK3ITwfnk

http://youtu.be/8okZzcNv31U

http://youtu.be/rvUXdzuLmPk

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In this article:Fiat, fiat 500

Written By Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.