Published on July 10th, 2013 | by Important Media Cross-Post


Revolutionizing Distribution of Energy Efficient Products in Developing Countries

July 10th, 2013 by  

The Paradigm Project recently announced that it plans to launch a new franchise brand called EzyLife that will revolutionize distribution of energy efficient products in the developing world.


EzyLife will focus on last-mile distribution of fuel efficient cookstoves and other innovative consumer products, such as solar lanterns, water filters and agricultural products—products that deliver social benefit and simply make life easier.

The Paradigm Project is a social venture company that invests profit-seeking and philanthropic capital to create sustainable and scalable business models that deliver social, economic and environmental value within developing world countries. To do this, they collaborate with local businesses and global non-profits to build and manage scalable supply chain businesses that meet immediate development needs.

–> Read Ecopreneurist’s full post on The Paradigm Project over on… Ecopreneurist.

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  • JamesWimberley

    One cheer. No second because it looks like yet another top-down First World project – unlike say Grameen, created by Bangladeshis for Bangladeshis. Where are the local stove designers?

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