Clean Power

Published on July 4th, 2013 | by Joshua S Hill


Aggressive Development In China And Japan Drive Massive PV Demand

July 4th, 2013 by  

Aggressive photovoltaic development by China and Japan in the second half of 2013 is expected to push the global solar photovoltaic (PV) demand up 22% year over year to 20 gigawatts (GW) according to the new NPD Solarbuzz Quarterly report. This second half push will push the full year 2013 PV demand to a record high of 35.1 GW.

“The solar PV industry continues to transition from a European-dominated environment to a global market, with a wide range of countries contributing to growth in the overall PV market,” said Michael Barker, Senior Analyst at NPD Solarbuzz. “Until this transition phase is completed, however, the PV industry remains highly dependent on a small group of countries currently at the multi-GW level.”

Image Credit: June 2013 NPD Solarbuzz Quarterly report

Image Credit: June 2013 NPD Solarbuzz Quarterly report

NPD Solarbuzz offers MarketbuzzSolarbuzz Quarterly, and annual downstream photovoltaic (PV) market reports, which are highly sought after in and out of the solar PV industry for their industry insights.

The latest Quarterly shows that global PV demand for the first half of 2013 reached 15 GW, a figure up 9% compared to the first half of 2012. Of that 15 GW, more than 60% of the demand came from Germany, China, Japan, and the United States. The lion’s share was provided by large-scale utility and commercial ground-mount applications, providing 45% of first-half demand. Residential rooftop installations accounted for a further 20%, with the remaining provisions came from non-residential rooftop installations and off-grid applications.

While the first half PV deployment was spread primarily across four countries, NPD believe that 45% of demand in the second half of 2013 is going to come from China and Japan alone. This is a staggering turnaround, considering that European demand accounted for almost half of global PV demand in the second half of 2012 and is expected to only account for less than 30% during the second half of 2013. 

“Just three years ago, solar PV installations in China and Japan were contributing less than 10% of the second-half global market-share,” added Barker. “In 2013, the number of large-scale PV projects completed in these two countries alone will determine the level of annual growth from the industry, and by how much global demand can exceed the 35 GW mark.”

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I'm a Christian, a nerd, a geek, and I believe that we're pretty quickly directing planet-Earth into hell in a handbasket! I also write for Fantasy Book Review (, and can be found writing articles for a variety of other sites. Check me out at for more.

  • Matt

    If China program had been in country demand based, even if they used mainly/only Chinese panels; there would have been no issue. Their current program of increase demand is great news.

  • JamesWimberley

    For all the talk of Chinese dumping, the recovery in the global PV market – simply a reversion to trend – justifies the Chinese government’s rescue of its major producers. This can now be seen as tiding over a cyclical downturn, not a structural crisis requiring massive disinvestment. Compare the US rescue of its car industry,noe back to good shape. The tradewars are just self-defeating protectionism..

    • Bob_Wallace

      I don’t believe part of the auto manufacturing process was to allow US manufacturers to sell cars abroad at less than cost of manufacturing and at less than foreign manufactures could produce in their countries.

      • Wayne Williamson

        Bob, I do think that we required that a certain percentage(auto) was built in country(adding jobs). We should do the same with China, requiring that a percentage is built in country.

        • Bob_Wallace

          I think we gave China extra latitude in order to get their economy built up from under-developed to developed.

          That’s something we do for many under-developed countries.

          Now China has arrived. It will take a bit more time to remove any ‘special privileges’ so that they operate in the world market as equals. China will resist losing these privileges. Wouldn’t we all?

      • JamesWimberley

        Your second condition would stop all trade in anything.

        • Bob_Wallace

          That makes no sense.

          Are you saying that all foreign trade depends on manufacturers losing money and governments replacing their losses?

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