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Image Credit: June 2013 NPD Solarbuzz Quarterly report

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Aggressive Development In China And Japan Drive Massive PV Demand

Aggressive photovoltaic development by China and Japan in the second half of 2013 is expected to push the global solar photovoltaic (PV) demand up 22% year over year to 20 gigawatts (GW) according to the new NPD Solarbuzz Quarterly report. This second half push will push the full year 2013 PV demand to a record high of 35.1 GW.

“The solar PV industry continues to transition from a European-dominated environment to a global market, with a wide range of countries contributing to growth in the overall PV market,” said Michael Barker, Senior Analyst at NPD Solarbuzz. “Until this transition phase is completed, however, the PV industry remains highly dependent on a small group of countries currently at the multi-GW level.”

Image Credit: June 2013 NPD Solarbuzz Quarterly report

Image Credit: June 2013 NPD Solarbuzz Quarterly report

NPD Solarbuzz offers MarketbuzzSolarbuzz Quarterly, and annual downstream photovoltaic (PV) market reports, which are highly sought after in and out of the solar PV industry for their industry insights.

The latest Quarterly shows that global PV demand for the first half of 2013 reached 15 GW, a figure up 9% compared to the first half of 2012. Of that 15 GW, more than 60% of the demand came from Germany, China, Japan, and the United States. The lion’s share was provided by large-scale utility and commercial ground-mount applications, providing 45% of first-half demand. Residential rooftop installations accounted for a further 20%, with the remaining provisions came from non-residential rooftop installations and off-grid applications.

While the first half PV deployment was spread primarily across four countries, NPD believe that 45% of demand in the second half of 2013 is going to come from China and Japan alone. This is a staggering turnaround, considering that European demand accounted for almost half of global PV demand in the second half of 2012 and is expected to only account for less than 30% during the second half of 2013. 

“Just three years ago, solar PV installations in China and Japan were contributing less than 10% of the second-half global market-share,” added Barker. “In 2013, the number of large-scale PV projects completed in these two countries alone will determine the level of annual growth from the industry, and by how much global demand can exceed the 35 GW mark.”


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