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WindMade Wants Consumers To ‘Show You Care’

trustmark-timelineFor many people around the world, especially in the western developed world where greater choice is widely available, being able to choose what product to buy based on a variety of criteria is important. For some, they choose to buy only locally made products, while others might focus on a products ability to be recycled.

WindMade have latched on to this desire to ‘choose’, creating the “first global consumer label identifying products and companies made with wind energy.”

To celebrate the final step in WindMade’s label portfolio roll-out, they have launched the ‘Show You Care’ campaign, calling on consumers to show leading brands that they do care how their products are made.

According to a global consumer wind study conducted by Vestas and Gallup in 2012, 73% of consumers around the world would view a product or brand more favourably if they knew that wind power was used as the primary power source.

“The WindMade product label provides consumers with the transparency they demand, and with a credible and intuitive tool to make informed purchasing decisions,” said Henrik Kuffner, WindMade’s CEO. “And in addition, it gives companies an instrument to tap into this large pool of environmentally conscious consumers.”

“Now it is time for consumers to speak out,” added Angelika Pullen, WindMade’s Communications Director, who is managing the campaign. “We know that they care, and we know that they want to see more companies using wind power. With our campaign, we invite them to actively show their support, and to put pressure on their favourite brands to use this clean, emissions-free energy source for manufacturing our most beloved products.”

The ‘Show You Care’ campaign gives consumers three ways in which to participate:

  1. Consumers can send WindMade a photo of their favourite product that they would like to see WindMade
  2. “Spread the word on social media!” WindMade are on Twitter and Facebook and have co-opted the hashtags #ShowYouCare and the #windmade to give consumers even more avenues to share the WindMade love.
  3. The third concerns the video above. Watch it, share it around, and embed it anywhere you might want.

The more people watch the video — and share on Twitter, Facebook, and word of mouth — the more brand recognition will be generated and the more chance WindMade will grow to become a force to be reckoned with. 

There is almost no limit to the types of product which could eventually be WindMade. The WindMade Product Label will be applicable to any product or service that uses a minimum of 75% of renewable energy as part of their production’s total electricity footprint, with wind power (obviously) representing the larger share of that percentage.

“A cradle-to-gate approach was adopted, which means that the label will cover the entire power consumption for all product components, from the extraction of the raw materials all the way to the product leaving the factory gate,” WindMade said in their press release announcing the campaign.

“WWF fully supports this label as a way to recognize companies for their efforts while empowering consumer choice. The cradle-to-gate approach ensures that the label is meaningful, and it makes it robust and credible to consumers,” said Susanne Fratzscher, Senior Advisor on Renewable Energy of WWF’s Global Climate and Energy Initiative, and a member of WindMade’s Technical Committee.

For many years I have seen family members strive to purchase Australian-made products, and I myself have attempted — where possible — to buy recyclable products. As the world’s attention is moved ever so inevitably towards a renewable energy future, campaigns and options like WindMade are going to become more and more important.

There have been numerous events and products already assigned the WindMade label. Back in April of 2012 the European Wind Energy Association 2012 Conference & Exhibition in Copenhagen was the first event ever to be labeled by WindMade, with the total electricity consumed at the event procured exclusively from wind power. Later that same month Danish wind power operator Vindenergi Danmark signed a cooperation agreement with WindMade, while a month later Danish hearing aid manufacturer Widex  became the world’s first company to receive the WindMade label.

“Being a high tech company, we have an uncompromising approach to innovation and we always strive to find the best solution. By completely eliminating the use of fossil fuels, we believe that we have created the best possible foundation for the future – both for our company and for society,” says Richard Tøpholm, Manager at Widex and member of the Board.

So remember, if you want to participate in the campaign, you are invited to send in photos of your favourite products to carry the WindMade label, and spread the word on social networks using the #ShowYouCare hashtag on Twitter and Facebook and share the campaign video.

 
 
 
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I'm a Christian, a nerd, a geek, and I believe that we're pretty quickly directing planet-Earth into hell in a handbasket! I also write for Fantasy Book Review (.co.uk), and can be found writing articles for a variety of other sites. Check me out at about.me for more.

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