Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

$50,000 For A Good Fuel Economy App, Courtesy Ford

Reposted from EV Obsession:

The Ford Motor Company has recently announced a $50,000 challenge for today’s best app developers. Looking to regain the claimed fuel economy of some of its hybrids, Ford is offering a $50,000 award to developers who can create the best mobile or web-based apps that will help customers easily access their personal fuel-economy performance data and increase their fuel economy.

Ford offers $50k for fuel economy App

Image Credit: Ford Motor Company

Based upon the OpenXC platform, the apps will allow customers the ability to learn how to optimize their fuel efficiency habits.

Driver behavior is probably the leading cause of unoptimized fuel efficiency, so Ford is hoping to encourage drivers to change their driving habits by giving them data that will help them understand how to become more fuel efficient.

“We have found that there are so many factors impacting the fuel economy people get, especially with hybrids across the industry, that we want to be the company that gives drivers the best tools to manage their own personal fuel economy,” Farley said at the 2013 New York International Auto Show.

Ford is definitely working outside the box on this by risking its intellectual property. Opening its hardware and software platforms to outsiders is a risk that most companies in the auto industry would not dare to take. But to remain the “most influential” brand in the auto industry on the topic of fuel economy, according to New York research firm Appinions, it’s a risk Ford is willing to take.



 
Ford has taken some heat for its C-Max hybrid. The hybrid is advertised to get 47 mpg, but many are complaining the car does not get anywhere near that in real-world driving. This is surprising, since everyone knows that testing for the claimed MPG is set in an ideal environment and the standards are set by the Environmental Protection Agency. Unless you are driving like a grandmother on a level road in the spring time, don’t expect to get the advertised MPG.

Farley says that Ford is in talks with the EPA to modify the testing procedures, especially around hybrids. “Hybrids is where you see the most variability in how personal driving habits and weather conditions and other factors most greatly impact real-world fuel economy,” says Farley. Weather and how aggressively a driver works the gas pedal are two big factors, he said.

Farley also hinted that the auto industry, with or without help from government regulators, needed to clean up the often confusing fuel economy claims that companies advertise. Instead of advertising the best highway fuel economy it should be a combined city and highway average.

Maybe with these bold steps Ford Motor Company can help redefine the auto industry and help identify how the best fuel efficiency can be achieved.

 
Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
 

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Advertisement
 
Written By

Holds an electronic's engineering degree and is working toward a second degree in IT/web development. Enjoy's renewable energy topic's and has a passion for the environment. Part time writer and web developer, full time husband and father.

Comments

You May Also Like

Batteries

As part of the Ford+ plan for growth and value-creation, Ford Motor Company is investing $700 million in new investment and creating 500 additional...

Clean Transport

At present, Ford’s E-Transit offered in the United States comes with a limited range of only 126 miles. That’s actually enough for most businesses...

Autonomous Vehicles

The race to autonomous vehicles seems to mean different things to different manufacturers, and even to different divisons/companies within an organization. Tesla seeks to...

Cars

EV production is serious business, and on the scale we need it to happen, the industrial efforts will need to be seriously big. Tesla...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.