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Clean Power

Published on March 23rd, 2013 | by James Ayre


Apple Now Powered 75% By Renewable Energy, Goal Of 100%

March 23rd, 2013 by  

The massive American multinational corporation Apple is continuing to make large strides in its pursuit of 100% renewable energy. In its recently released annual environmental report, it states that its corporate facilities are now receiving 75% of their energy from renewables, and that some of its data centers are now 100% powered by renewable energy.


“We’re committed to greening the grid wherever we have our facilities,” Scott Brodrick of Apple’s product marketing, stated in a interview with CNET.

Among the recent improvements in sourcing was the creation of what was called “America’s largest end-user-owned onsite solar array,” at its data center in Maiden, North Carolina. The solar array there has a total capacity of 20 MW and will be joined in late 2013 by another 20 MW installation.


Other improvements include: the use of biogas fuel cells at its headquarters, reducing the quantity of material used in many of its products, and beginning to use bio-based polymers in some of its products.

Improvements have been made with regards to the issue of transparency as well. Speaking on that subject, Brodick said: “Over the past four years we’ve reported more comprehensively than any company in our industry, and we’ve done this by focusing not only on our facilities, which is what many other companies do, but also on our products.”

Image Credits: Apple 


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About the Author

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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