Toyota, like many other manufacturers of plug-in hybrid electric vehicles (PHEV), have been trying to get these new, efficient, and expensive vehicles off the ground. The Japanese manufacturer wants to sell as many as 13,000 Prius plug-in hybrids this year and is offering significant discounts to attain that target (especially in Manhattan).
Toyota will mark down the price of the 2012 Prius plug-in hybrid by $6,500 in parts of Manhattan. And it will mark down the price of this year’s version by $4,650.
Those discounts are nearly twice that of the Ford C-Max and Fusion Energi PHEVs $3,750, and they dwarf the $500 discounts Toyota is giving to customers in New York on the regular Prius hatchback and Prius V wagon.
Combined with the federal government tax credit offered for plug-in hybrid vehicles, which is up to $2,000, purchasers could obtain discounts up to $8,500. That is more than the incentive for electric vehicles, which is $7,500.
Toyota sold 12,750 Prius PHEVs last year, surpassing Nissan Leaf electric vehicle sales by about 2,800 units.
However, the Prius plug-in hybrid sales were about half of the number of Chevrolet Volt extended-range electric vehicles (these are PHEVs as well). So far this year, Toyota has sold only 1,567 Prius PHEVs, which is considerably less than the Chevy Volt’s 2013 sales through the end of February, which were at almost 2,800.