Nearly half of all British consumers would be interested in switching to a green electricity supply as long as the cost was the same, a new survey conducted by Ipsos Mori has revealed. Out of those polled, however, only 2% have actually made the switch.
The poll included 1,017 people, and found that 46% of them would “switch to a new electricity company if they could get energy that was more environmentally friendly at a comparable price.”
This most interesting part, though, is that only 11% said that they would not make the switch. The other 43% were simply undecided. 11% don’t want greener, cleaner energy? 43% don’t know enough about the matter to know what they want?
The renewable energy company Ecotricity commissioned the survey. Its founder, Dale Vince, said that “many consumers incorrectly expected greener energy to be more costly, while others simply had not contemplated changing.”
The switchover to a green electricity supply is probably the most important thing that an individual consumer can do to cut down on the carbon emissions that she or he is responsible for causing. So, the survey shows that simply educating consumers on the actual cost of renewably generated electricity could go a long way in speeding the rate of adoption.
“These days you can get green electricity that price matches the standard tariffs of the Big Six energy companies — and because the overwhelming majority of households are on those standard tariffs — they could switch to green electricity for the same price that they currently pay.”
Source: Sunday Sun
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