Connect with us

Hi, what are you looking for?


Clean Power

46% Of Brits Interested In Switching To Renewable Energy Electricity Company

Nearly half of all British consumers would be interested in switching to a green electricity supply as long as the cost was the same, a new survey conducted by Ipsos Mori has revealed. Out of those polled, however, only 2% have actually made the switch.


Image Credit: Ardrossan via Wikimedia Commons

The poll included 1,017 people, and found that 46% of them would “switch to a new electricity company if they could get energy that was more environmentally friendly at a comparable price.”

This most interesting part, though, is that only 11% said that they would not make the switch. The other 43% were simply undecided. 11% don’t want greener, cleaner energy? 43% don’t know enough about the matter to know what they want?

The renewable energy company Ecotricity commissioned the survey. Its founder, Dale Vince, said that “many consumers incorrectly expected greener energy to be more costly, while others simply had not contemplated changing.”

The switchover to a green electricity supply is probably the most important thing that an individual consumer can do to cut down on the carbon emissions that she or he is responsible for causing. So, the survey shows that simply educating consumers on the actual cost of renewably generated electricity could go a long way in speeding the rate of adoption.

“These days you can get green electricity that price matches the standard tariffs of the Big Six energy companies — and because the overwhelming majority of households are on those standard tariffs — they could switch to green electricity for the same price that they currently pay.”

Source: Sunday Sun

Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.


You May Also Like


"New model, new platform, new class: MG Motor is set to hit the ground running in the full-electric hatchback class with the all-new MG4...


Citroën has a hot new 100% electric vehicle, the ë-C4 X, and it just entered the UK. As Citroën describes the ë-C4 X, it...


The automobile assembly and motor vehicle component manufacturing industry is a critical pillar of the South African economy. Before the Covid19 pandemic, South Africa’s...


UK airlines were allowed to pollute for free and given subsidies via the UK’s flagship scheme to reduce carbon emissions, new study finds. The...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.