H&M and Brick Lane Bikes Collaborate On Menswear Collection
Cycling is getting cooler and more respected (aside from the whole Lance Armstrong debacle). From NBA superstars to Toronto doctors, integrating biking into everyday life is becoming the norm. And most people wear clothes while they pedal, so H&M has gotten with London’s cycle shop Brick Lane Bikes to create a menswear collection for urban cyclists that will be launched in March.
http://youtu.be/yKGzodkyuJE
According to H&M, the 11 piece collection will be available in 180 stores worldwide and online. H&M designer Peter Klusell said the clothing is functional for riding, as well as stylish.
H&M isn’t the first fashion company looking towards green concepts. Karl Lagerfeld’s Chanel show in Paris Fashion Week included featured 13 huge wind turbines along the runway.
Making green life and fashion choices is getting easier with increased attention to health and economic benefits, and yet not sacrificing the cool factor.
Source: Cycle Love
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