Published on December 22nd, 2012 | by Adam Johnston13
Nissan Offering $9,775 Cash Back On Leafs
December 22nd, 2012 by Adam Johnston
It looks like Nissan is spreading some holiday love towards its EV customers this holiday season.
The deal, which started in early December, ends when the updated 2013 model comes out at the Detroit North America International Auto Show this January.
However, the cash back offering is apparently restricted to lease deals.
Despite keeping under wraps what to expect with the newer Leaf models, it’s anticipated the new model will cost less and have “lower equipment levels.”
While the new Tennessee Leaf factory will help to keep overall costs down for the electric vehicle, many challenges continue to affect the Leaf:
“The company was a bit humbled by the experience of talking up lofty goals and then seeing sales not quite hit that level, though Leaf sales did start to rise back again in November. The Leaf does cost more than other, similar-sized vehicles, even with federal tax credits and state incentives. Weak resale values haven’t helped any, either.
There is growing competition in the electric vehicle space. Several new models were brought to market this year (though, usually in only a handful of places, unlike the Leaf, which is available to a much larger portion of the population). And more models from a variety of auto manufacturers will be introduced in 2013.
But with the upward trend in Leaf sales last month, better times could be on the horizon for the new year.
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