Solar Seniors Stepping It Up — Steering Away from the Herd

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Here’s some uplifting news: seniors are going solar as if it’s the right thing to do… oh yeah, it is the right thing to do.

100-year-old with new solar system.

One of the benefits of going solar that we focus on a lot is that it can save you a good chunk of cash. Of course, that’s a nice benefit, and for most people who go solar, that’s probably the #1 reason why they’ve made the clean energy switch.

However, the fact of the matter is: human society is about ready to walk itself right off a cliff. While most of us seem to have now realized this, our obsession with individual benefit over community or societal benefit threatens to lead the herd into the depths of the canyons below.

Unfortunately, most of us think that we shouldn’t have to do the right thing until everyone else is doing it. We point to the emissions from China, from our neighbor, from those who “don’t get it” as an excuse for not taking action ourselves. “It doesn’t matter what I do, I’m just one person.” That thought echoed through a society equals monumental inaction and societal masochism.

Wise men and women have told us, probably from the beginning of human existence, that we’d all be better off if we looked to improve ourselves rather than looked to point the finger at others’ faults… in order to shrug off our own duties. One of the most famous quotes along these lines is probably this one from the Book of Matthew in the Bible: “Thou hypocrite, first cast out the beam out of thine own eye; and then shalt thou see clearly to cast out the mote out of thy brother’s eye.” (Or, in more modern English: “You hypocrite, first take the log out of your own eye, and then you will see clearly to take the speck out of your brother’s eye.”)

But, for the most part, we just don’t absorb the essence of that. On a societal scale, it seems to be catching up with us.

However, shifting gears here, let’s direct our attention to a few wise humans who are turning away from the cliff just in front of us, trying to do their small part to turn the herd around. Senior citizens going solar.

These folks are quite likely not going solar for the long-term financial savings. These folks are going solar because it’s the right thing to do!

Someone recently dropped me a note to let me know that “58% of those aged 55-69 are interested in going solar, and another solar industry report from Pike Research indicated that 64% of seniors aged 65+ have a favorable impression of solar energy.”

And, of course, some of them are actually going solar. For example, 100-year-old Ida Perracci of Alum Rock (pictured above). “Perracci signed on to install a Gen110 power plant on her home on the day of her centennial birthday party, locking into predictable energy rates starting now,” Gen110 writes. (OK, in his case, she’s actually getting fixed energy rates that may still save her money.)

“You’re never too old to go solar,” said Perracci. “I’ve lived in Alum Rock for decades, and for the first time my electricity bill will stop going up. And while the price is right today, solar will continue to benefit my family for years to come.”

Doing the right thing — for her family and for the future of human civilization. What’s not to love?

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Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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