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Clean Power solar power service growth

Published on March 28th, 2012 | by Zachary Shahan


Over 70% of Californians Go Solar Using a Service (Don’t Buy Their Solar Power Systems)

March 28th, 2012 by  

solar power service growth 2012
I know solar power enthusiasts who hate solar leasing and other forms of 3rd-party-owned solar. The reason for the hate is that the money an individual or household could receive from electricity bill savings (or electricity production) goes to a corporation instead. While I understand the criticism, I am certainly not in that boat. Why? Because millions of people are going solar through the benefits solar leasing and “solar service” companies offer… and because of these companies’ savvy marketing.

There is a benefit to not having to put down the money for a solar power system. There is a benefit to having drastically lower electricity bills immediately, even $0 electricity bills, without having to put a chunk of money in for that. Yes, if you have the money to actually buy a solar power system, DO THAT. But if you have determined that you don’t, you can start saving money today with solar leasing!

A new report out this week by Sunrun, “the nation’s leading home solar company,” and PV Solar Report, “an authority on solar market data,” shows that a shocking 73.4% of Californians who go solar are now going solar using this option (as of February 2012). They use the terms “3rd-party-owned solar” and “solar power service” to describe this option (which actually includes solar leasing and home solar power purchase agreements). But no matter what you call it or which option you go with, the benefits come down to what I mentioned above. And, in the long run, people can save a ton!

“Sunrun invented solar power service in 2007 as a way for homeowners to go solar without spending $30,000 or more to buy the panels,” the company notes. “Sunrun owns and maintains the panels and homeowners pay a low rate for power. The model increases local economic growth by infusing outside investment dollars into neighborhoods and communities. Consumers also have the added benefit of free maintenance and monitoring on their systems.”

solar power service growth

Last year, in June, solar power service passed up purchasing of solar power systems as the #1 way to go solar in California. Obviously, the sub-sector continues to grow. Compared to the first two months of 2011, 3rd-party-owned solar grew 174% in California.

solar power service growth 2012

The report notes that, so far in 2012, this solar sub-sector “has generated over $100 million in growth for the California economy.”

“Every consumer in today’s economy is looking for ways to save money, and now they can do that with a solar option that allows them to make the switch without owning the panels,” said Stephen Torres, founder and managing director of PV Solar Report. “This trend is taking hold on a national scale and PV Solar Report continues to track this and other critical data to provide up-to-date insight on how the solar market is growing.”

More information on the report: “PV Solar Report’s analysis is based on data from the California Solar Initiative (CSI) and an executive brief is available here. The CSI includes data from the California utilities SDG&E, PG&E and SCE. PV Solar Report is also expanding its services to New Jersey and more information can be found at www.pvsolarreport.com.”

Source: Sunrun
Images: 1st chart via PV Solar Report, 2nd chart via Sunrun 


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About the Author

Zach is tryin' to help society help itself (and other species). He spends most of his time here on CleanTechnica as its director and chief editor. He's also the president of Important Media and the director/founder of EV Obsession and Solar Love. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, and Canada. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in. But he offers no professional investment advice and would rather not be responsible for you losing money, so don't jump to conclusions.

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