Connect with us

Hi, what are you looking for?


Clean Power

Over 70% of Californians Go Solar Using a Service (Don’t Buy Their Solar Power Systems)

solar power service growth 2012
I know solar power enthusiasts who hate solar leasing and other forms of 3rd-party-owned solar. The reason for the hate is that the money an individual or household could receive from electricity bill savings (or electricity production) goes to a corporation instead. While I understand the criticism, I am certainly not in that boat. Why? Because millions of people are going solar through the benefits solar leasing and “solar service” companies offer… and because of these companies’ savvy marketing.

There is a benefit to not having to put down the money for a solar power system. There is a benefit to having drastically lower electricity bills immediately, even $0 electricity bills, without having to put a chunk of money in for that. Yes, if you have the money to actually buy a solar power system, DO THAT. But if you have determined that you don’t, you can start saving money today with solar leasing!

A new report out this week by Sunrun, “the nation’s leading home solar company,” and PV Solar Report, “an authority on solar market data,” shows that a shocking 73.4% of Californians who go solar are now going solar using this option (as of February 2012). They use the terms “3rd-party-owned solar” and “solar power service” to describe this option (which actually includes solar leasing and home solar power purchase agreements). But no matter what you call it or which option you go with, the benefits come down to what I mentioned above. And, in the long run, people can save a ton!

“Sunrun invented solar power service in 2007 as a way for homeowners to go solar without spending $30,000 or more to buy the panels,” the company notes. “Sunrun owns and maintains the panels and homeowners pay a low rate for power. The model increases local economic growth by infusing outside investment dollars into neighborhoods and communities. Consumers also have the added benefit of free maintenance and monitoring on their systems.”

solar power service growth

Last year, in June, solar power service passed up purchasing of solar power systems as the #1 way to go solar in California. Obviously, the sub-sector continues to grow. Compared to the first two months of 2011, 3rd-party-owned solar grew 174% in California.

solar power service growth 2012

The report notes that, so far in 2012, this solar sub-sector “has generated over $100 million in growth for the California economy.”

“Every consumer in today’s economy is looking for ways to save money, and now they can do that with a solar option that allows them to make the switch without owning the panels,” said Stephen Torres, founder and managing director of PV Solar Report. “This trend is taking hold on a national scale and PV Solar Report continues to track this and other critical data to provide up-to-date insight on how the solar market is growing.”

More information on the report: “PV Solar Report’s analysis is based on data from the California Solar Initiative (CSI) and an executive brief is available here. The CSI includes data from the California utilities SDG&E, PG&E and SCE. PV Solar Report is also expanding its services to New Jersey and more information can be found at”

Source: Sunrun
Images: 1st chart via PV Solar Report, 2nd chart via Sunrun

Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Written By

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.


You May Also Like

Clean Power

US floating offshore wind industry peels self off wall, aims for 4.5 gigawatts in capacity off California coast.

Clean Transport

In many ways, an EV is a great fit for rideshare and delivery driving. How do I know? I’ve done it. A few years...

Clean Power

I used to work in the solar industry, so it’s something that is close to my heart. I got into the commercial and industrial...

Clean Transport

CARB wants to remove all diesel truck fleets from California roads by 2045. Some say that is too soon, others not soon enough.

Copyright © 2022 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.