Connect with us

Hi, what are you looking for?



Under 31? You Probably Want a Hybrid

Gen Y Wants Hybrid CarsApparently my lack of interest in Porsches and GTRs isn’t abnormal for my generation at all – a new survey is reporting that the majority of GenY consumers (currently aged 19 to 31) are in the market for something greener, something a little more eco-friendly, and maybe even sustainable (at least when it comes to their cars).

The Survey

The survey in question was conducted by researchers at Deloitte, an accountancy firm founded in London and headquartered in New York. The firm’s researchers reported that 59% of their GenY respondents liked alternative power driving their wheels – mainly hybrid-electric (with 57% of the vote) augmented with pure battery electric (2%). Only 37% of respondents indicated that they wanted a traditional gas guzzler.

The younger generation was most drawn in by fuel efficiency, but cars with all sorts of nifty features (think touch screens and smart phone apps, although an interactive windshield seems like a really bad idea to me) were also super appealing.

The survey – which is Deloitte’s fourth annual – questioned 1500 citizens in the US (including baby boomers, Gen X, and Gen Y). 250 Gen Y consumers in China and 300 in Western Europe round out the poll-takers.

The Specifics

If you’re wondering just what cars the respondents found so attractive, here are four that made the top list.

  • The Toyota Prius c meets the criteria of good mileage (53mpg highway) and lots of gadgets (USB port for an iPod, hands-free phone capability, Bluetooth). It goes on sale in March.
  • Ford’s Fusion Hybrid, which is supposed to get 47mpg (city), also has a number of toys to meet Gen Y consumer expectations (think touch screens to do everything from control climate to make calls). It should go on sale in early summer.
  • The Chevy Volt continues to grab and hold attention with its 25-50 miles of pure electric drive supplemented by a gas generator with an extra 375 miles of range from a full tank (which is 9.3 gallons – that’s at least 43mpg). You can get one right now.
  • The last car on our list of vehicles to excite the Gen Y contingent is the VW Jetta Hybrid, which allegedly gets 45mpg. It’s fast enough to drive aggressively on the Autobahn.

Questions or comments? Let us know below.

Source: CBS | Image: Chevrolet

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Former Tesla Battery Expert Leading Lyten Into New Lithium-Sulfur Battery Era — Podcast:

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Written By

spent 7 years living in Germany and Japan, studying both languages extensively, doing translation and education with companies like Bosch, Nissan, Fuji Heavy, and others. Charis has a Bachelor of Science degree in biology and currently lives in Chicago, Illinois. She also believes that Janeway was the best Star Trek Captain.


You May Also Like


Hyundai is reclaiming the Cybertruck look with a new hybrid fuel cell version of its iconic 1974 Pony Coupe Concept car.


Despite the attacks on ESG investing, Hyundai roars into Georgia with another new fossil-killing electric vehicle battery manufacturing plant.

Clean Power

The massive new SunZia wind energy transmission line is closing in on the finish line, ESG or not.


BMW is stepping up from vehicle-to-grid EV charging to kick vehicle-to-everything (V2X) into gear, with an assist from the California utility PG&E

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.