The Rebound Effect/Jevons Paradox: Not as Strong as Pseudo-Environmentalists Claim

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You would think, intuitively, that energy efficiency is good — it saves us money and is good for the environment. But sometimes things are not as you would intuitively think they are, right? Some have claimed that energy efficiency is one such thing, that energy savings created from greater energy efficiency are offset by resulting increases in demand that cause more energy to be used in the end….

While people may increase usage some after switching to a more energy-efficient technology, research has shown that they don’t do so nearly enough to considerably offset the energy savings. Thus, these people do end up decreasing energy usage, not increasing it.

In other words: energy efficiency is good.

More: Is Energy Efficiency Really Good? (A Look at the “Rebound Effect”)

Photo via jeancliclac


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Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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