How Do Various Business Decisions Affect the Environment? New Computer Software Tells You

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Lanner, a business software specialist, just launched a new version of its WITNESS software suite in order to help companies evaluate how their decisions will affect the environment.

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The new software is “designed to help firms simulate and analyse how corporate decisions will affect the environment,” Tom Young of BusinessGreen reports.

Initially, this company’s software package was set up to help businesses analyze the effects of different business decisions on the company’s financial bottom line. However, this updated version extends that anaylsis to environmental factors. The new softare allows companies to examine potential carbon emissions as well as electricity, oil, water, gas and steam use that would result from different decisions.

Why assume that businesses would be interested in this? Well, they are the ones who asked for it, according to Lanner’s chief executive, David Jones. So, Lanner listened and created it.

“Organisations such as Ford, 3M, BAE, Nationwide, GSK and GazProm must all balance concern for the environment with the realities of business,” he said. ” As a result, the simulation software they use must track and optimise their use of the world’s scarce resources. WITNESS now offers the ability to explicitly address these issues as never before.” Nissan is already planning to use the software for their new “Battery Production Plant” in the UK.

So, the businesses that acquire this new software can now evaluate the short- and long-term effects of potential decisions on their finances, operational performance and the natural environment and then try to strike a proper balance. Looks like sustainability can make its way into the business world much more practically now with this progressive new software.

Of course, businesses still must decide what the proper balance is, and that is the challenge for the business world. This software should help them in thinking about it and incorporating it into their decision-making more, and that is a big step forward, but they still must make the hard, real-world decisions.

via BusinessGreen & Lanner

Image Credit: Kevin Steele via flickr under a Creative Commons license

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Zachary Shahan

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