Published on October 19th, 2009 | by Andrew Williams2
Almost Half of U.S. Consumers Would Choose a Green Cell Phone
October 19th, 2009 by Andrew Williams
A major new survey has revealed that nearly 50% of all US consumers would consider buying a ‘green’ cell phone, but only if key factors such as the price, features, and performance were equivalent to other phones.
According to the poll of 1,000 American adults carried out by ABI Research, just 7% would be willing to pay a premium to go green, a figure that may cause cell phone companies to think deeply before investing heavily in environmentally friendlier models.
Speaking about the findings, industry analyst Michael Morgan said, “These survey results mean that almost half of those surveyed were at least committed in principle to use of a green handset. However the public is largely uninformed about their availability: only 4% said they were ‘very familiar’ with green handsets.”
Supporters of green handsets shouldn’t throw their hands up in despair just yet though – even though some recyclable components can be slightly more expensive, in most cases retailers have offered handsets with comparable functionality while keeping cost differences to the bare minimum.
Crucially though, the cost to handset manufacturers can be prohibitive since the creation of a truly green handset can force changes throughout the whole supply chain and call for complete retooling in the production process
Insiders say that the law can play an important role in the transformation. The European Union (EU) currently has the most stringent regulations in place, containing targets which the most forward-looking manufacturers such as Nokia, Samsung, and Sony Ericsson strive to meet globally.
However, according to Morgan, “There’s a difference between being merely compliant and being truly green. The three key factors are: using recyclable or renewable materials; ensuring that handsets are in fact recycled after use; and introducing low-power chargers. Even more crucial for the long-term: leveraging the lessons learned in this process and applying them right through entire handset portfolios.”
Image Credit – Milica Sekulic on flickr