Mother Nature and the Necessity of Invention

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While biomimicry is helpful in identifying life-friendly materials and processes that enhance (rather than pollute) the bio-sphere, it also embraces a principle that capitalists everywhere can salute: performance.  “In nature, if a design strategy is not effective, its carrier dies,” according to the Guild.  In other words, “failures are fossils.”  From saving money on energy use to cutting down on materials used in products and processes, these earth-first biologists make the point that nature is the original inventor, investor, and lean manufacturer.

The emphasis on sustainable design and manufacturing of new products makes Baumeister’s appearance at the BuildGreen Conference, hosted by the Delaware Valley Green Building Council, a natural fit.  The conference will bring together a broad variety of stakeholders, including university materials researchers, investors, green building designers, and policy makers interested in applying sustainable design and local green product manufacturing to boost the region’s economy.

Pennsylvania Governor Ed Rendell, Philadelphia Mayor Michael Nutter, and Philadelphia Sustainability Director Katherine Gajewski will all be in attendance at the conference, along with a host of other experts and thought leaders interested in linking the region’s sustainability efforts to long-term economic success.  Innovative research from local universities will also be on display to drive home the point that we’ve already got the right recipe for success: a host of highly-productive institutions of higher learning, a manufacturing base in need of retooling, and political will.  The conference organizers are also arguing that our own particular necessity, the need for more high-quality green jobs in the region, should be front and center as we reinvent ourselves as a powerhouse of sustainable activity and investment.

Necessity is one heck of a mother, but Leonardo may have said it even better: “Those who are inspired by a model other than Nature, a mistress above all masters, are laboring in vain.”

Photo Credit: hart_curt via Flickr under Creative Commons License


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