Editor’s Note: The is a guest contribution by Angiolo Laviziano, President and CEO of REC Solar Inc. This is the third post in a series from the CEO’s of major solar companies. The first post was by the SolarCity CEO, Lyndon Rive, and the second was by groSolar CEO Jeff Wolfe. You can follow the complete series here.
Two phrases that are often repeated in the solar industry are “Grid Parity” and “Cost Roadmap”. Grid parity is generally considered to be a key goal of the solar industry. Grid parity will be achieved in the U.S. when customers are motivated to buy solar because the investment has a sufficient return WITHOUT any subsidies from the federal or state government. At present, most people consider PV to be a financially acceptable investment only if federal, state and rebate incentives are applied.
Currently, the rebates and tax credits offered by the government improve the financial return of a solar project together with other factors, such as the solar electric system cost (lower is better for the return), sun exposure on site (higher is better) and the cost of electricity that the solar system is substituting (higher is better).
The cost of electricity is of particular importance: solar substitutes for electricity demand on the customer’s side of the meter, where it competes with the retail price of electricity. This is in contrast to wind power, which is generated on the utility side of the meter, and therefore competes with the much lower wholesale rate of electricity.
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The average price of a 100kW system in San Diego, California costs $6.50/Watt DC. A 100kW system generates approximately 154,000 kWh per year and has an estimated payback time of 7 years with government incentives and 13 years without incentives; whereas in Boulder, Colorado the payback time with incentives is 7 years and 18 years without incentives. The numbers vary significantly in Portland, Oregon. The payback is 4 years and 24 years, respectively. Honolulu, Hawaii shows the best return with 4 years payback with government incentives and 7 years payback without incentives.
The above data shows that Hawaii is closest to grid parity given the combination of high electricity prices and excellent solar insolation. At the moment, none of these markets are offering an acceptable payback time to solar electric system owners without the help from government incentives.
Our customer research shows that a payback time of 7 years is satisfactory to the purchaser of a 100kW system. In a non-incentive scenario the solar system price would have to be around $2.90/Watt DC in California, $1.70/Watt DC in Colorado and $5.90/Watt DC in Hawaii.
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