Some have noted that the renewable energy industry needs branding to confront the misconceptions surrounding it. Certainly marketing helped consumption of beef, milk, and pork increase dramatically. Imagine “Got Milk?” or “Milk: it does a body good” or “Pork: the other white meat” translated to renewable energy. Help may be on the way from the Renewable Energy Marketers Association (REMA), which will officially launch on Wednesday, April 23, at the National Press Club in Washington, D.C. The association, in its own words, “is a trade association of organizations involved in the creation, supply, purchase, sale, advocacy, and education about Renewable Energy and Renewable Energy Certificates (RECs) … REMA has formed to vigorously promote the economic and national security benefits of domestic renewable energy.” Its founding members include Sun Edison, Constellation New Energy, and Conservation Services Group. For more information, go to their website.
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