Got Solar? Renewable Energy Marketers Association to Launch this Week
April 20th, 2008 by Carol Gulyas
Some have noted that the renewable energy industry needs branding to confront the misconceptions surrounding it. Certainly marketing helped consumption of beef, milk, and pork increase dramatically. Imagine “Got Milk?” or “Milk: it does a body good” or “Pork: the other white meat” translated to renewable energy. Help may be on the way from the Renewable Energy Marketers Association (REMA), which will officially launch on Wednesday, April 23, at the National Press Club in Washington, D.C. The association, in its own words, “is a trade association of organizations involved in the creation, supply, purchase, sale, advocacy, and education about Renewable Energy and Renewable Energy Certificates (RECs) … REMA has formed to vigorously promote the economic and national security benefits of domestic renewable energy.” Its founding members include Sun Edison, Constellation New Energy, and Conservation Services Group. For more information, go to their website.
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About the Author
Carol Gulyas Carol Gulyas is a leader in the renewable energy community in Illinois, where she serves as VP of the Board of the Illinois Solar Energy Association. Recently she co-founded EcoAchievers -- a provider of online education for the renewable energy and sustainable living community. She spent 18 years in the direct marketing industry in New York and Chicago, and is currently a teaching librarian at Columbia College Chicago. Carol grew up in a small town in central Indiana, then lived in the Pacific Northwest, Lima, Peru, and New York City. She is inspired by reducing energy consumption through the use of renewable energy, energy efficiency, and green building technology.
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