In case you haven’t been following the “Tesla should advertise!” vs. “No, it shouldn’t!” discussion of the past decade, the short summary is that Tesla has basically never used traditional advertising. It has engaged in marketing, of course, especially through its well known incentives-based referral program and on social media. … [continued]
Billy Crammer, a talented content creator who often uses Tesla as his muse, created a Tesla spec ad a while back. That ad just got featured on the largest billboard in the world in Times Square. He tweeted, seemingly in surprise, that his short production had been displayed on the … [continued]
This is a short and sweet spec ad that YouTuber Billy Crammer made for Tesla. The video is set to a remix of one of my favorite songs from Kanye West, “Stronger,” in which the lyrics are rather empowering — incorporating the idea that what doesn’t kills us makes us … [continued]
Owning a Tesla is an association — an identity marker — of car as Self. Is Tesla now able to say its appeal is universal?
Billy Crammer has captured the urgency of a global situation in another Tesla spec ad.
The opening of the video reflects a sense of urgency as a hurricane churns through the ocean in tune with the ticking of a clock. The music picks up as you see shots of what is happening all around the world blended in the stunning visual imagery of the beauty of this planet that we are slowly destroying. Throughout the video, though, there is another message. The story being told here is that of Tesla and how reinventing the very machines that accelerated the destruction of this planet can decelerate it.
“A Story About Life,” starring a Tesla Model 3, is a somewhat new video posted on Vimeo. It’s not just another Tesla video. Yes, the Model 3 is a co-star in the video, but the main character is a gentleman whose journey isn’t just another Tesla road trip, but one of choice as he reacts to something heartbreaking.
YouTuber Marques Brownlee — aka MKBHD — took to Twitter to tease the world with some still shots of a Tesla Model 3 Performance Edition and some vertically mounted cameras capturing blood-curdling, portrait-mode video footage destined for Instagram’s new IGTV platform.
Tesla has published a new “commercial.” Perhaps some people wouldn’t like to call it that, but in today’s world of YouTube-obsessed viewers, it’s clear that this is the place for cutting-edge companies to put their marketing dollars. Of course, with Tesla’s big brand appeal, it can get hundreds of thousands of views on a new YouTube video/commercial for relatively low cost, landing a much better ROI than paying for a TV commercial, but not every company is so lucky.
Last week we reported on Tesla CEO Elon Musk’s response (via Twitter) to a young fan who wrote a letter requesting that the company run a fan-made ad contest — after all, there are so many great “Tesla commercials” made by fans, so why not reward some of the people making them?
Thanks to the entrepreneurial spirit of a 5th grade student (and the school project that kicked the effort off), it seems that Tesla CEO Elon Musk has decided that the company will be holding a fan-made commercial contest — at the request of the student in a letter emailed to Tesla and tweeted to Elon.
