“You might think, it’s just a bike. But for a young person, a bike can open up the world. It’s a way – and, often, the only way – to get to class, practice, games, lessons, work, and more. A bike is freedom. A bike is opportunity.”
How did LeBron James’ celebrity endorsement of the Hummer EV during Super Bowl LIV change its gas-guzzling image?
What messages emerge within the Super Bowl teaser ad for the new all-electric Hummer?
LeBron James has added a new corporation to his already robust endorsement portfolio of Nike, Coca-Cola, Beats by Dre, Verizon, and Kia Motors. Welcome to the Lebron James empire, Intel. The company known for its processors has branched out into the Internet of Things (IoT), Associative Memory AI, climate research with Arctic conservationists, commercial drones, and self-driving car technology. And the latter is where LeBron James comes in. His important assignment is to build trust in autonomous vehicles.
I’m from Southwest Florida. In high school, pretty much everyone I knew (who followed the NBA) was a fan of the Orlando Magic. It was the time of Shaq and Penny Hardaway. But I was a Miami fan. It took awhile, but Miami finally rose to the top. And, now, … [continued]
Following up on my EV news roundup, here’s a bike news and random fun roundup (15 stories): Bike Culture & Cities — Fun MJ The Bike Cat Rides On Owner’s Shoulder Around The City (VIDEOS) Bike Rap Video — Fun Stuff Holland Video — Biking Is A “Way Of Life” … [continued]
Is Los Angeles looking to shirk its reputation as a surfer haven and emerge as a cyclists’ sanctuary? Maybe. According to a recent LA Times article, Bike Nation is pledging $16 million to LA’s first (and the country’s second largest, behind NYC’s system) bike sharing program, which will launch … [continued]
NBA superstar LeBron James is doing his part to unclog Miami traffic by saddling up on a bicycle. James has been seen cycling to practice on a regularly basis (and even to some games) — perhaps he’s seen the evidence that biking is safer for young adults than driving. James … [continued]
