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Tesla Model 3 vs. US Incumbents — Gun In A Knife Fight Or Fair Fight?

I recently ran a Twitter poll to decide what to write about next. The top article the voters asked me to write was an article on how the Tesla Model Standard Range (SR) competes against models from incumbent auto manufacturers. The wonderful thing is that Tesla is now price competitive, without incentives. It is very competitive on a total cost of ownership basis. With incentives and TCO factored in, the Model 3 is tough to beat.

Let’s take a look.

Tesla Model 3 = #1 Top Selling Luxury Car in USA in October

This may have been the longest I’ve ever taken to create a monthly US sales report, and it may have also been the most difficult. We had a strong sense of how Tesla Model 3 production and deliveries were ramping up through the 3rd quarter, but due to the intense push to get Model 3s out the door and into customers’ hands by the end of the quarter, it has been hard to estimate output in subsequent weeks — much of October.

Toyota Camry & Honda Accord Buyers, Don’t Assume Tesla Model 3 Is Beyond Your Budget

Today, I want to update my use of the Edmunds True Cost to Own model to analyze the market for mainstream midsize sedans. I’ll compare the Tesla Model 3 Standard Range to all the leaders in the midsize market today. The short story, as you’ll see if you go through it all, is that the much quicker, safer, and more luxurious Tesla Model 3 can be cost-competitive with the Toyota Camry, Honda Accord, Kia Optima, and Chevy Malibu.

7 Charts — Tesla Model 3 vs The Competition (US Sales)

As Tesla Model 3 production and sales have grown, I’ve felt more and more inspired to compare the car’s scorecard against that of other models. I intended to update my “Small & Midsize Luxury Car Sales” charts and report this weekend, but then got a bit carried away. As a result, below are 7 sales charts regarding the Tesla Model 3 and some of its wide ranging “competition,” which includes not only small and midsize luxury cars but also some of the most popular, mass-market cars in the United States.