CleanTechnica

Laura Kurgan, Chris Jordan, Lorrie Vogel and Assaf Biderman - Pop!Tech 2009 - Camden, ME

In Part One, Lorrie Vogel explained some of the work Nike is doing to increase recycled and organic content in their products. Our conversation continues with discussing how Nike designers are encouraged to use sustainable principles in their work.

SS: You mentioned something about rewarding designers for innovating around sustainability, how does that work?

LV: As with any company centered on innovation, the process begins with Nike’s designers. To influence the designers to make responsible choices, Nike designers are scored against the Considered Index. In order to get new Considered innovations adopted faster, Nike gives innovation points to designers who come up with a brand new idea, as well as to teams who adopt considered innovations in the first year.

SS: And how are employees outside of the design department scored against the Considered Index?

LV: At Nike, there are so many different groups in different matrices, a lot of them are expected to calculate their CO2 footprint. But the Considered Index is primarily for designers.

SS: Sustainability 101 and Step by Natural Step (mentioned in this press release)- are they teaching personal sustainability practices, or teaching employees how to spot opportunities to be more responsible in the choices they make in their jobs?

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This impressive footprint is Nike’s Considered Air Jordan XX3, their first basketball shoe designed using the Considered Ethos.

Lorrie Vogel is the general manager of Nike Considered, Nike’s in-house sustainability think tank. She holds a degree in Industrial Design from Syracuse, and numerous patents. Her work in innovating around sustainability has helped put Nike on Fast Company’s Fast 50 list multiple times. Considering how aggressive Nike’s sustainability goals have been, it’s even more impressive that they are on track to meet their targets.

Sustainability is second only to performance when ranking the critical factors of a product. Nike is committed to making their entire collection as environmentally responsible as possible. Lorrie Vogel spoke at the Opportunity Green conference in Los Angeles, explaining some of the ways Nike is meeting these targets. In this phone interview, Lorrie expands on some of the points she touched on in her presentation. The conversation is split into two articles, in order to go deeper into the many changes that need to happen to increase use of recycled and organic materials in apparel and footwear. We begin with a discussion about materials, and conclude with the human element needed to ensure these changes occur in a timely manner.

From Nike: The long-term vision for Considered is to design products that are fully closed loop: produced using the fewest possible materials, designed for easy disassembly while allowing them to be recycled into new product or safely returned to nature at the end of their life. By 2011, 100 percent of footwear will meet baseline Considered standards, apparel by 2015 and equipment by 2020 – creating better performing products while minimizing environmental impact by reducing waste, using environmentally preferred materials and eliminate toxins.

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Bokashi is a centuries-old Japanese method of recycling household food waste into all-natural compost.  By employing a special culture of yeast and other microorganisms, bokashi is a compact, odorless process that takes only days instead of weeks or months. Now the Bokashicycle company is breaking the process out of the kitchen and into a commercial-scale food waste recycling operation, in partnership with New Earth Farm in Hillsboro, Oregon.

New Earth Farm takes in food scraps from Bon Appetit cafeterias on the nearby Intel Hawthorn Farm campus, which provides a significant waste disposal savings compared to disposing the scraps in landfills.  Waste reduction is one goal, and in an even more sustainable twist the composted soil is used to grow crops for Abundant Harvest, a local consumer-supported agriculture (CSA) store.

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Have you ever considered what becomes of old cellphones when their owners decide it’s time for a new device? Many sit in junk drawers across America, when they could be giving back to the environment by using it to make new products or generate energy.

This is why for 5 years now I have been leading the charge in North America to inspire, enlighten and to try to convince others to respect the environment. Read the rest of this entry »

A surge in the number of mercury-bearing energy-efficient light bulbs in use in Minnesota is expected to overwhelm recycling programs in the next few years and there’s no plan yet on how to recycle more of them.

Fluorescent light bulbs use only one-fourth as much energy per unit of light produced as incandescent bulbs and last up to 10 times longer. One CFL bulb contains 5 milligrams of mercury, about one-fifth the amount in a watch battery.

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New advances in lithium-ion batteries are making energy storage more effcient, less expensive, and more ready for a deep plunge into the mass market.  With application far beyond electric cars - think cell phones, laptops, grid storage, power tools, and even lawn mowers - it is only a matter of time before the world is awash in billions of used lithium-ion batteries.

The emerging lithium-ion battery recycling industry has a lot of catching up to do, but at least two companies are rising to meet the challenge of making the technology more sustainable, Toxco Inc in the U.S. and Nippon Mining & Metals Co Ltd in Japan, both of which are developing new recycling processes.

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It’s not surprising that Outside Lands, a three-day music festival in San Francisco’s Golden Gate Park, wants to bill itself as being “green”. After all, the fest takes place in one of the country’s most beautiful parks. But does the festival, now in it’s second year, succeed in its aspirations of sustainability? Read below to find out.
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Magnum D’Or Resources Inc., a rubber recycling company, now owns one of the world’s largest tire landfills in Hudson, Colorado. But they’re not going to just leave it there. Old tires are bad because they breed mosquitoes, and a tire fire will burn for months. Read the rest of this entry »

2k Manufacturing based in Luton, England has come up with a process that can take any type of plastic - clean, dirty, or defected - and remake it into what they’re calling ‘EcoSheets’.  These EcoSheets are a composite material made to have the same mechanical properties as plywood.  They are the end result of a process called powder impression molding, which takes all forms of plastic and makes it into a fine powder.  The powder is then sandwiched in between two polymer films and is heat treated to form a viable substitute for plywood, a ubiquitous building material.

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Magnum D’Or Resources, Inc. has just announced that it is on the verge of buying one of the biggest tire dumps in the world located in Hudson, Colorado.  More than 30 million tires are estimated to reside in the 120-acre parcel, and Magnum believes that nearby rail and and other transportation facilities make it ripe for the picking.  The company plans to use its next-generation tire recycling facility in Canada to convert the “black gold” into high grade rubber nuggets that could be used in the manufacture of new tires.  With an estimated 290 million scrap tires generated annually in the U.S. alone, it looks like Magnum D’Or has tapped into a virtually endless supply of sustainable feedstock for its operations.

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