Published on November 20th, 2009
At yesterday’s Sustainable Industries Economic Forum, keynote presenter Paul Hawken was asked, “What is the best counterargument to the argument that carbon caps will raise energy costs and hurt our economy?” In typical Hawken style, his earlier speech was well done, inspiring and insightful. In typical Hawken style, his off-the-cuff answers to audience questions was where he really shone. And this answer was perhaps his shining moment of the day. Read the rest of this entry »
Published on November 20th, 2009
During yesterday’s Sustainable Industries Economic Forum, keynote speaker Paul Hawken suggested that it will take a somewhat monumental effort to get back to 350 ppm in our atmosphere (we’re at 387 right now). His list was daunting. We’d need one new olympic sized pool of bioalgae fuel production every second for 25 years, for example. He said that while being a ‘doomer’ has a negative connotation, the facts are the facts, and that there is a role for this kind of startling statistic. An audience member asked the question that was on all our minds: “It seems untenable. Do you have hope that this can actually happen?”
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Published on November 16th, 2009

This impressive footprint is Nike’s Considered Air Jordan XX3, their first basketball shoe designed using the Considered Ethos.
Lorrie Vogel is the general manager of Nike Considered, Nike’s in-house sustainability think tank. She holds a degree in Industrial Design from Syracuse, and numerous patents. Her work in innovating around sustainability has helped put Nike on Fast Company’s Fast 50 list multiple times. Considering how aggressive Nike’s sustainability goals have been, it’s even more impressive that they are on track to meet their targets.
Sustainability is second only to performance when ranking the critical factors of a product. Nike is committed to making their entire collection as environmentally responsible as possible. Lorrie Vogel spoke at the Opportunity Green conference in Los Angeles, explaining some of the ways Nike is meeting these targets. In this phone interview, Lorrie expands on some of the points she touched on in her presentation. The conversation is split into two articles, in order to go deeper into the many changes that need to happen to increase use of recycled and organic materials in apparel and footwear. We begin with a discussion about materials, and conclude with the human element needed to ensure these changes occur in a timely manner.
From Nike: The long-term vision for Considered is to design products that are fully closed loop: produced using the fewest possible materials, designed for easy disassembly while allowing them to be recycled into new product or safely returned to nature at the end of their life. By 2011, 100 percent of footwear will meet baseline Considered standards, apparel by 2015 and equipment by 2020 – creating better performing products while minimizing environmental impact by reducing waste, using environmentally preferred materials and eliminate toxins.
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Published on November 14th, 2009

What with the Vice President promoting the PACE model of super affordable city financing for solar; and the econo-apocalypse-related drop in solar panel prices, you’d think that solar was in the bag by now, but group buying on top of all that will still buy the cheapest solar for your roof.
For example, in the Palm Springs, Palm Desert, Desert Hot Springs and Coachella area, you could now get all your electricity free for the next 25-40 years for $10,000! That’s about $90,000 lower than you would have paid your utility for 25 years.
One Block off the Grid’s completely unique model of group buying combined with the financing of their partnering banker SunRun (which offers one of the few solar financing options to remain viable in the downturn) has made group purchasing the cheapest way for going solar ever.
The solar company 1BOG selected for this neighborhood; HelioPower is able to install that neighborhood for $5.49 a watt—the lowest rate 1BOG has ever negotiated for their group discount.
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Published on November 13th, 2009

The normally conservative International Energy Agency is now saying that we must act faster to prevent climate change. Not only to prevent catastrophe, but also because the longer we wait, the more difficult and expensive it becomes to achieve the greater and greater cuts that are necessary to keep worldwide temperature rise to 2 degrees Centigrade or a 3.8 degrees Fahrenheit global average.
2 C is the least we can realistically hope and aim for now. This would be less disastrous than the 4 C or the completely catastrophic 6 C (10.8 F) average worldwide temperature rise we would headed for under a business-as-usual continuation of current overall trends in carbon emissions.
Faith Birol, the IEA Chief Economist at the International Energy Agency said that the world must speed up the reduction in fossil energy use and make a transition faster to clean renewable energy, not only because because of climate change but because of growing problems within our energy system and possible implications for the global economy.
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Published on November 13th, 2009

Kyoto legislation worked. The EU is on track to meet - and actually exceed the carbon emissions target it set of 8% reductions below 1990 levels by 2012, the Commission’s annual progress report on emissions shows. The EU-15 (the first fifteen signatories) will meet and exceed their initial target to get 8% below 1990 levels and 10 of the remaining 12 member states will meet and exceed their reduction goals of 6% below 1990 levels by 2012.
This contrasted with economic growth of around 44% over the same period, through 2007. Currently, as of 2009; EU-27 emissions are now estimated to be 13.6% lower than the base year level 1990.
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Published on November 6th, 2009
The U.S. Department of the Interior reports that overall water consumption in the United States has declined in the past 25 years, even though the population has increased 30% and use by individual American households has increased. The statistics were compiled by the U.S. Geological Survey.
What’s the secret? The 25-year patterns of water consumption revealed in the DOI report provide tantalizing clues about the ability of the U.S. to sustain its legendarily consumer-centric lifestyle while stabilizing and ultimately decreasing its contribution to carbon emissions and other greenhouse gasses.
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Published on October 30th, 2009
Here’s a low carbon cooling technology that uses hot water from waste to make A/C without fossil fuels, saving 80% over fossil-fueled chillers.
This industrial scale chiller from the Chinese company Broad Central Air can convert many different kinds of waste heat into air conditioning. The waste heat can come from many industrial sources, including what the Chinese site calls “town gas” - methane from town landfill, collected and burned to generate heat.
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Published on October 25th, 2009
Chances are, if you run a major polluting company, you’re not reading cleantechnica. But you never know. So here’s my advice, based on my experience writing about energy; gathered into one easy quick read for the non-eco reader, on how a polluting company can benefit from the new energy bill requirements to cut carbon emissions.
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Published on October 24th, 2009

Here’s a revolutionary plan from Sandbag that enables you and me to end carbon emissions by simply buying up and destroying European pollution permits by retiring them off the market, at $40 per permit or ton of CO2.
Sandbag buys up carbon credits from those who have already made energy efficiency investments and as a result have cut their pollution to below their previous level. We buy these clean companies’ credits through Sandbag, and then destroy them so dirty companies can’t buy them.
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